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Designing Multi-Device Experiences. An Ecosystem Approach to User Experiences across Devices - Helion

Designing Multi-Device Experiences. An Ecosystem Approach to User Experiences across Devices
ebook
Autor: Michal Levin
ISBN: 978-14-493-4042-1
stron: 322, Format: ebook
Data wydania: 2014-02-13
Księgarnia: Helion

Cena książki: 126,65 zł (poprzednio: 147,27 zł)
Oszczędzasz: 14% (-20,62 zł)

Dodaj do koszyka Designing Multi-Device Experiences. An Ecosystem Approach to User Experiences across Devices

Tagi: Funkcjonalność stron i UX

Welcome to our multi-device world, a world where a user’s experience with one application can span many devices—a smartphone, a tablet, a computer, the TV, and beyond. This practical book demonstrates the variety of ways devices relate to each other, combining to create powerful ensembles that deliver superior, integrated experiences to your users.

  • Learn a practical framework for designing multi-device experiences, based on the 3Cs—Consistent, Complementary, and Continuous approaches
  • Graduate from offering everything on all devices, to delivering the right thing, at the right time, on the best (available) device
  • Apply the 3Cs framework to the broader realm of the Internet of Things, and design multi-device experiences that anticipate a fully connected world
  • Learn how to measure your multi-device ecosystem performance
  • Get ahead of the curve by designing for a more connected future

Dodaj do koszyka Designing Multi-Device Experiences. An Ecosystem Approach to User Experiences across Devices

 

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Dodaj do koszyka Designing Multi-Device Experiences. An Ecosystem Approach to User Experiences across Devices

Spis treści

Designing Multi-Device Experiences. An Ecosystem Approach to User Experiences across Devices eBook -- spis treści

  • Designing Multi-Device Experiences
  • Preface
    • Multi-Device Design Today
    • Why I Wrote This Book
    • Who Should Read This Book
    • How This Book Is Organized
    • Online Resources
    • Conventions Used in This Book
    • Comments and Questions
    • Safari Books Online
    • Acknowledgments
  • 1. An Ecosystem of Connected Devices
    • The Concept of an Ecosystem
    • The 3Cs Framework: Consistent, Continuous, and Complementary
    • Single-Device Design Is History (Dont I Know It!)
      • Hello Smartphones
      • Hello App Stores
      • Hello Tablets
    • Its an Ecosystem!
    • Summary
  • 2. The Consistent Design Approach
    • What Is Consistent Design?
      • Optimizing the Consistent Experience
        • Optimizing for layout
        • Optimizing for touch
        • Optimizing for form factor
      • Keeping the Core Experience Consistent
    • Consistency in Minimalist Interfaces: Google Search
      • Whats Consistent Across Devices?
        • Layout and visual design
        • Core feature set
      • Whats Optimized for Each Device?
        • Promoting alternative input methods
        • Localizing (relevant) search results
        • Addressing dynamic contexts with Google Now
    • Progressive Disclosure in Consistent Design: Trulia
      • Whats Consistent Across Devices?
        • Key experience elements
        • Main flow and interaction
      • Whats Optimized for Each Device?
    • Beyond Device Accessibility: Hulu Plus
    • Devices Are the Means, Not the End
    • Summary
  • 3. The Continuous Design Approach
    • What Is Continuous Design?
    • Single Activity Flow
      • Streamlining the Viewing Experience: Apple Airplay
      • Seamless Content Consumption Experience: Amazon Kindle
      • Content Creation and Editing Flow: Google Drive
      • The Link Between Continuous and Consistent Experiences
    • Sequenced Activities Flow
      • Adapting the Experience to Devices Strengths: Allrecipes
        • Under the hood: Examine the users workflow
        • Design lesson: Rethink user flows
        • Design lesson: Break down the continuous experience steps even more
      • Adapting the Experience to Changing Needs: Eventbrite
        • Under the hood: Examining the users workflow
        • Design exercise: Expanding the continuous flow
      • Bridging Physical and Digital: POP
        • Under the hood: Examining the users workflow
        • Design lesson: Continuous experience can start offline
      • Expanding Continuity With an Open Platform: Pocket
        • Under the hood: Examining the users workflow
        • Design lesson: Divide and conquer
        • Design lesson: The power of openness
    • Summary
  • 4. The Complementary Design Approach
    • What Is Complementary Design?
    • Collaboration: Must-Have
      • Playing With Friends: Real Racing 2Party Play
        • Design Lesson: Extending the game experience
        • Design lesson: A new species of game controllers
      • Digitalizing Social Games: Scrabble for iPadParty Play
        • Data, data, data
        • Richer, more streamlined game experiences
        • Lower barriers for entry
      • Integrating Must-Have and Nice-To-Have Designs: Pad Racer
      • Not Just for Multi-Party Games: KL Dartboard
    • Collaboration: Nice to Have
      • Social Layer Atop Television Viewing: Heineken Star Player
      • Second-Screen Experience as a Platform: Intonow
        • Design lesson: A second-screen experience can go beyond a specific show
        • Design lesson: A second-screen experience doesnt have to be associated with a predetermined broadcast time
        • Design lesson: A second-screen experience can complement TV watching continuously
      • Tying Together Watching Experiences: Avengers
    • Control: Nice to Have
      • Not Necessarily a Simultaneous Experience: Slingbox
      • When Collaboration and Control Meet: Xbox Smartglass
    • Fascinating Use Cases: What Do They Mean for My Work?
    • Summary
    • A Summary of the 3Cs
  • 5. Integrated Design Approaches
    • 3Cs as Building Blocks
      • Multi-Device Experiences Are in Their Infancy
      • User Needs Arent Black and White
      • Great Devices Lead to Great Expectations
      • Approaching Multi-Device Experiences: Dos and Donts
    • Integrated Approaches: Another Look at Our Examples
      • Complementary and Consistent: Slingbox
        • Design lesson: Design approaches can complete each other
        • Design lesson: Design approaches should be prioritized within an experience
        • Design lesson: Context awareness can take us far
      • Continuous and Consistent: Allrecipes
        • Design lesson: Different design approaches promote people to their goals in different ways
        • Design lesson: Optimize the design for the most suitable device for the task
      • Articulating the Ecosystem Narrative
      • Complementary, Consistent, and Continuous: HULU PLUS, WII U, and Xbox Smartglass
        • Design lesson: A new TV ecosystem experience standard?
    • Integrated Approaches: A Fresh Look at New Examples
      • Complementary and Consistent: Withings Smart Baby Monitor
      • Complementary and Consistent: Bitponics
      • When Complementary and Consistent Design Meet
    • Summary
  • 6. Beyond the Core Devices
    • The Internet of Things
    • Is the Internet of Things Already Here?
    • Expanding the 3Cs
      • Adaptive Design: NestThe Learning Thermostat
        • The ecosystem experience
        • Design lesson: The control relationship between devices is not bound to the TV
        • Design lesson: Extracting (actionable) knowledge from data
      • Augmenting the Smartphone: Bikn
        • The ecosystem experience
        • Design lesson: Augmenting device capabilities with hardware accessories
      • Rethinking User Behaviors: Square
        • The ecosystem experience
        • Design lesson: The power of technology in enforcing navete
      • Integrated Multi-Device Experiences: Nike+
        • The ecosystem experience
        • Using a flow diagram for mapping the multi-device ecosystem
        • Joining forces
      • Wearable-Based Experience: Pebble Watch
        • The ecosystem experience
        • Design lesson: Focus, simplicity, context
      • Tapping into Service Design: Tesco Virtual Supermarket
        • The ecosystem experience
        • Design lesson: Identifying new contexts of use
        • Design lesson: Stepping into service design
      • Augmented Reality: Ikeas 2013 Catalog
        • The ecosystem experience
        • Design lesson: QR supports continuity; AR provides a complementary experience
      • A Multi-Device (Open) Platform: Smartthings
        • The ecosystem experience
        • Design lesson: The complexity and trade-offs behind the freedom to do anything
        • Design lesson: Keep focusing on the people
    • Summary
  • 7. Multi-Device Analytics
    • User Data Is User Feedback
      • Actions Speak Louder than Words
        • More user diversity
        • More use contextsespecially on the go
        • More connected devices
        • Social influence
      • How Do We Gather Data?
    • Multi-Device Analytics
      • Consistency: Applying the Current Analytics Paradigm Across Devices
      • Complementary and Continuous: Expanding the Analytics Paradigm to New Domains
        • Visit redefined
        • Introducing goal conversion for an ecosystem
        • Expanding goal flows and conversion paths
        • Examining complementary and continuous flows
    • Additional Analytics Considerations
      • TV and Social Analytics
      • Measuring Your Ecosystem Roi
        • Ads
        • Virtual goods
        • Optimizing the multi-device experience
    • Summary
  • 8. Transforming Challenges
    • Ecosystem Design and Development Challenges
      • Organizational Collaboration Challenges
      • The Walled Garden Challenge
      • Resource and Time-To-Market Challenges
    • Ecosystems Dont Happen Overnight
    • Ecosystem Adoption Challenges
      • The Challenge of Getting the Ecosystem Up and Running
      • The App Overload Challenge
    • One Ecosystem Heart
      • My First Heart and Ecosystem
      • One Ecosystem Heart Firsts
        • Search-driven adaptation: Everything.me
        • Automatic interface adaptation: Aviate
        • Intent-driven design
      • Personalization Can (And Will) Go Further
    • A New, Disrupted (Human) World
    • Summary
  • A. Companies, Products, and Links
  • B. About the Author
  • C. Colophon
  • Index
  • About the Author
  • Copyright

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