Designing Multi-Device Experiences. An Ecosystem Approach to User Experiences across Devices - Helion
ebook
Autor: Michal LevinISBN: 978-14-493-4042-1
stron: 322, Format: ebook
Data wydania: 2014-02-13
Księgarnia: Helion
Cena książki: 126,65 zł (poprzednio: 147,27 zł)
Oszczędzasz: 14% (-20,62 zł)
Welcome to our multi-device world, a world where a user’s experience with one application can span many devices—a smartphone, a tablet, a computer, the TV, and beyond. This practical book demonstrates the variety of ways devices relate to each other, combining to create powerful ensembles that deliver superior, integrated experiences to your users.
- Learn a practical framework for designing multi-device experiences, based on the 3Cs—Consistent, Complementary, and Continuous approaches
- Graduate from offering everything on all devices, to delivering the right thing, at the right time, on the best (available) device
- Apply the 3Cs framework to the broader realm of the Internet of Things, and design multi-device experiences that anticipate a fully connected world
- Learn how to measure your multi-device ecosystem performance
- Get ahead of the curve by designing for a more connected future
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Spis treści
Designing Multi-Device Experiences. An Ecosystem Approach to User Experiences across Devices eBook -- spis treści
- Designing Multi-Device Experiences
- Preface
- Multi-Device Design Today
- Why I Wrote This Book
- Who Should Read This Book
- How This Book Is Organized
- Online Resources
- Conventions Used in This Book
- Comments and Questions
- Safari Books Online
- Acknowledgments
- 1. An Ecosystem of Connected Devices
- The Concept of an Ecosystem
- The 3Cs Framework: Consistent, Continuous, and Complementary
- Single-Device Design Is History (Dont I Know It!)
- Hello Smartphones
- Hello App Stores
- Hello Tablets
- Its an Ecosystem!
- Summary
- 2. The Consistent Design Approach
- What Is Consistent Design?
- Optimizing the Consistent Experience
- Optimizing for layout
- Optimizing for touch
- Optimizing for form factor
- Keeping the Core Experience Consistent
- Optimizing the Consistent Experience
- Consistency in Minimalist Interfaces: Google Search
- Whats Consistent Across Devices?
- Layout and visual design
- Core feature set
- Whats Optimized for Each Device?
- Promoting alternative input methods
- Localizing (relevant) search results
- Addressing dynamic contexts with Google Now
- Whats Consistent Across Devices?
- Progressive Disclosure in Consistent Design: Trulia
- Whats Consistent Across Devices?
- Key experience elements
- Main flow and interaction
- Whats Optimized for Each Device?
- Whats Consistent Across Devices?
- Beyond Device Accessibility: Hulu Plus
- Devices Are the Means, Not the End
- Summary
- What Is Consistent Design?
- 3. The Continuous Design Approach
- What Is Continuous Design?
- Single Activity Flow
- Streamlining the Viewing Experience: Apple Airplay
- Seamless Content Consumption Experience: Amazon Kindle
- Content Creation and Editing Flow: Google Drive
- The Link Between Continuous and Consistent Experiences
- Sequenced Activities Flow
- Adapting the Experience to Devices Strengths: Allrecipes
- Under the hood: Examine the users workflow
- Design lesson: Rethink user flows
- Design lesson: Break down the continuous experience steps even more
- Adapting the Experience to Changing Needs: Eventbrite
- Under the hood: Examining the users workflow
- Design exercise: Expanding the continuous flow
- Bridging Physical and Digital: POP
- Under the hood: Examining the users workflow
- Design lesson: Continuous experience can start offline
- Expanding Continuity With an Open Platform: Pocket
- Under the hood: Examining the users workflow
- Design lesson: Divide and conquer
- Design lesson: The power of openness
- Adapting the Experience to Devices Strengths: Allrecipes
- Summary
- 4. The Complementary Design Approach
- What Is Complementary Design?
- Collaboration: Must-Have
- Playing With Friends: Real Racing 2Party Play
- Design Lesson: Extending the game experience
- Design lesson: A new species of game controllers
- Digitalizing Social Games: Scrabble for iPadParty Play
- Data, data, data
- Richer, more streamlined game experiences
- Lower barriers for entry
- Integrating Must-Have and Nice-To-Have Designs: Pad Racer
- Not Just for Multi-Party Games: KL Dartboard
- Playing With Friends: Real Racing 2Party Play
- Collaboration: Nice to Have
- Social Layer Atop Television Viewing: Heineken Star Player
- Second-Screen Experience as a Platform: Intonow
- Design lesson: A second-screen experience can go beyond a specific show
- Design lesson: A second-screen experience doesnt have to be associated with a predetermined broadcast time
- Design lesson: A second-screen experience can complement TV watching continuously
- Tying Together Watching Experiences: Avengers
- Control: Nice to Have
- Not Necessarily a Simultaneous Experience: Slingbox
- When Collaboration and Control Meet: Xbox Smartglass
- Fascinating Use Cases: What Do They Mean for My Work?
- Summary
- A Summary of the 3Cs
- 5. Integrated Design Approaches
- 3Cs as Building Blocks
- Multi-Device Experiences Are in Their Infancy
- User Needs Arent Black and White
- Great Devices Lead to Great Expectations
- Approaching Multi-Device Experiences: Dos and Donts
- Integrated Approaches: Another Look at Our Examples
- Complementary and Consistent: Slingbox
- Design lesson: Design approaches can complete each other
- Design lesson: Design approaches should be prioritized within an experience
- Design lesson: Context awareness can take us far
- Continuous and Consistent: Allrecipes
- Design lesson: Different design approaches promote people to their goals in different ways
- Design lesson: Optimize the design for the most suitable device for the task
- Articulating the Ecosystem Narrative
- Complementary, Consistent, and Continuous: HULU PLUS, WII U, and Xbox Smartglass
- Design lesson: A new TV ecosystem experience standard?
- Complementary and Consistent: Slingbox
- Integrated Approaches: A Fresh Look at New Examples
- Complementary and Consistent: Withings Smart Baby Monitor
- Complementary and Consistent: Bitponics
- When Complementary and Consistent Design Meet
- Summary
- 3Cs as Building Blocks
- 6. Beyond the Core Devices
- The Internet of Things
- Is the Internet of Things Already Here?
- Expanding the 3Cs
- Adaptive Design: NestThe Learning Thermostat
- The ecosystem experience
- Design lesson: The control relationship between devices is not bound to the TV
- Design lesson: Extracting (actionable) knowledge from data
- Augmenting the Smartphone: Bikn
- The ecosystem experience
- Design lesson: Augmenting device capabilities with hardware accessories
- Rethinking User Behaviors: Square
- The ecosystem experience
- Design lesson: The power of technology in enforcing navete
- Integrated Multi-Device Experiences: Nike+
- The ecosystem experience
- Using a flow diagram for mapping the multi-device ecosystem
- Joining forces
- Wearable-Based Experience: Pebble Watch
- The ecosystem experience
- Design lesson: Focus, simplicity, context
- Tapping into Service Design: Tesco Virtual Supermarket
- The ecosystem experience
- Design lesson: Identifying new contexts of use
- Design lesson: Stepping into service design
- Augmented Reality: Ikeas 2013 Catalog
- The ecosystem experience
- Design lesson: QR supports continuity; AR provides a complementary experience
- A Multi-Device (Open) Platform: Smartthings
- The ecosystem experience
- Design lesson: The complexity and trade-offs behind the freedom to do anything
- Design lesson: Keep focusing on the people
- Adaptive Design: NestThe Learning Thermostat
- Summary
- 7. Multi-Device Analytics
- User Data Is User Feedback
- Actions Speak Louder than Words
- More user diversity
- More use contextsespecially on the go
- More connected devices
- Social influence
- How Do We Gather Data?
- Actions Speak Louder than Words
- Multi-Device Analytics
- Consistency: Applying the Current Analytics Paradigm Across Devices
- Complementary and Continuous: Expanding the Analytics Paradigm to New Domains
- Visit redefined
- Introducing goal conversion for an ecosystem
- Expanding goal flows and conversion paths
- Examining complementary and continuous flows
- Additional Analytics Considerations
- TV and Social Analytics
- Measuring Your Ecosystem Roi
- Ads
- Virtual goods
- Optimizing the multi-device experience
- Summary
- User Data Is User Feedback
- 8. Transforming Challenges
- Ecosystem Design and Development Challenges
- Organizational Collaboration Challenges
- The Walled Garden Challenge
- Resource and Time-To-Market Challenges
- Ecosystems Dont Happen Overnight
- Ecosystem Adoption Challenges
- The Challenge of Getting the Ecosystem Up and Running
- The App Overload Challenge
- One Ecosystem Heart
- My First Heart and Ecosystem
- One Ecosystem Heart Firsts
- Search-driven adaptation: Everything.me
- Automatic interface adaptation: Aviate
- Intent-driven design
- Personalization Can (And Will) Go Further
- A New, Disrupted (Human) World
- Summary
- Ecosystem Design and Development Challenges
- A. Companies, Products, and Links
- B. About the Author
- C. Colophon
- Index
- About the Author
- Copyright