Head First Web Design. A Learner's Companion to Accessible, Usable, Engaging Websites - Helion
ebook
Autor: Ethan Watrall, Jeff SiartoISBN: 978-14-493-6982-8
stron: 500, Format: ebook
Data wydania: 2008-12-23
Księgarnia: Helion
Cena książki: 152,15 zł (poprzednio: 176,92 zł)
Oszczędzasz: 14% (-24,77 zł)
Want to know how to make your pages look beautiful, communicate your message effectively, guide visitors through your website with ease, and get everything approved by the accessibility and usability police at the same time? Head First Web Design is your ticket to mastering all of these complex topics, and understanding what's really going on in the world of web design.
Whether you're building a personal blog or a corporate website, there's a lot more to web design than div's and CSS selectors, but what do you really need to know? With this book, you'll learn the secrets of designing effective, user-friendly sites, from customer requirements to hand-drawn storyboards all the way to finished HTML and CSS creations that offer an unforgettable online presence.
The revised two-color edition of this book includes a free online version of the chapter on web color. You can easily access this chapter at Oreilly.com once you register your book.
Your time is way too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Web Design uses a visually rich format specifically designed to take advantage of the way your brain really works.
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Spis treści
Head First Web Design. A Learner's Companion to Accessible, Usable, Engaging Websites eBook -- spis treści
- Head First Web Design
- Dedication
- A Note Regarding Supplemental Files
- Head First Web Design
- What will you learn from this book?
- Why does this book look so different?
- Advance Praise for Head First Web Design
- Authors of Head First Web Design
- How to Use This Book: Intro
- Who is this book for?
- Who should probably back away from this book?
- We know what youre thinking
- We know what your brain is thinking
- Metacognition: thinking about thinking
- Heres what WE did
- Heres what YOU can do to bend your brain into submission
- Read Me
- The technical review team
- Acknowledgments
- Safari Books Online
- 1. Building Beautiful Web Pages: Beauty is in the eye of your user
- Your big chance with Red Lantern Design
- Where do you start?
- Draw up a blueprint FIRST
- Determine your top level navigation
- Put it all in context
- Horizontal tabs
- Horizontal buttons
- Vertical menu
- Vertical tabs
- Show Jane some basic design sketches
- Sketches keep the focus on functionality
- Dont ruin a good design with bad copy
- What makes text scannable?
- Web design is all about communication, and your USERS
- Your Web Design Toolbox
- 2. Pre-Production: Paper covers rock
- Your first international gig...
- Think before you code
- Start with a visual metaphor
- A clear visual metaphor helps reinforce your sites theme
- A theme represents your sites content
- Brainstorming: The path to a visual metaphor
- Develop a theme and visual metaphor for Mark
- Your page elements shape your visual metaphor
- Build a quick XHTML mock-up for Mark
- And the CSS...
- Use storyboards to develop ideas and save time without code
- Dont design for yourself!
- Lets create a storyboard for Mark
- Your Web Design Toolbox
- 3. Organizing Your Site: So you take a left at the green water tower...
- Fit your content into your layout
- Organize your sites information
- Keep your site organized with information architecture (IA)
- IAThe card sorting way
- To run a successful card sort, you need
- Sort your cards into related stacks
- Give your stacks names that are short and descriptive
- Which card sort is right?
- Arrange your cards into a site hierarchy
- IA Diagrams are just card sorts on paper
- IA Diagrams are NOT just links between pages
- If IA were about links...
- Move from pre-production to production
- Build Marks site structure
- Create index.html first...
- ...and then screen.css for style
- Pre-production to production: The complete process
- Your Web Design Toolbox
- 4. Layout and Design: Follow the Golden Rule
- Design is about audience
- Your newest gig: RPM Records
- Pinpoint RPMs audience with personas
- Data about RPM Musics users
- Let the personas be your guide...
- Resolution impacts design and layout
- Screen real estate determines how MUCH of your site will display in your users browser
- Screen RESOLUTION also affects screen real estate
- Build an XHTML and CSS foundation optimized for 1024x768
- Humans like things lined up and well-organized
- How wide should my grid be? Use the Golden Ratio
- The rule of thirds: A shortcut to the Golden Ratio
- RPM and the Golden Ratio: An (anti) case study
- Remember your personas?
- Remember your client?
- Set up RPM 2.0 with the Blueprint Framework
- Use Blueprint CSS rules to style RPM 2.0
- Time to get your RPM groove on
- Add some CSS to clean up the layout
- Finish off the content and navigation markup
- Add layout and typographic details with some more CSS
- 5. Designing With Color: Moving Beyond Monochrome
- Help support your local music scene
- 9Rules: The blog network gold standard
- Sometimes your choices are a bit... limited
- Color has an emotional impact
- The color wheel (where it all begins)
- Use the color wheel to choose colors that go together
- First, choose your BASE color
- Use the triadic scheme to create usable color patterns
- Get started on the SampleRate markup
- Create the basic page layout with CSS
- The opposite of heavy is... light
- Create a richer color palette with the tetradic color scheme
- Create contrast
- Emphasis-o-matic
- Lets update the SampleRate CSS
- Your Web Design Toolbox
- 6. Smart Navigation: In 2 Seconds, Click Home.
- Schools back in session
- The first step to good navigation is good IA
- Whats really in a name, anyway?
- Approach #1: Horizontally-tabbed navigation
- Approach #2: Vertical navigation
- Block elements are your friends
- Lets float the block navigation on the CNM site
- Icons dont SAY anything... they just look pretty
- Add icons to your text, not the other way around
- Update the CNM XHTML to use textual links
- Now we can style our new block elements...
- Primary navigation shouldnt change... but secondary navigation SHOULD
- Each sub-page gets its own secondary navigation
- Lets style the navigation with our CSS
- Your Web Design Toolbox
- 7. Writing for the Web: Yes, You Scan!
- Build a better online newspaper
- Hipster Intelligencer Online: project specs
- The problem is TEXT
- Improve your content with the Inverted Pyramid
- Compress your copy
- Add lists to your XHTML
- Unordered list
- Ordered list
- Headings make your text even more scannable
- Mix fonts to emphasize headings and other text
- The level, not the size, of a heading conveys importance
- Your Web Design Toolbox
- 8. Accessibility: Inaccessibility Kills
- Audio-2-Go: inaccessible accessibility
- Accessibility means making your site work for EVERYONE
- How does your site READ?
- A sites message should be clear...to EVERYONE
- Face it: computers are stupid!
- A computer will read your images ALT text
- Convert your long ALT text to a LONGDESC
- Your improvements are making a difference for SOME Audio-2-Go customers
- Accessibility is not just about screen readers
- Tabbing through a page should be ORDERLY
- Audio-2-Go is now a LOT more ACCESSIBLE
- WCAG Priority 1
- Color shouldnt be your ONLY form of communication
- Life through web-safe eyes...
- Life through color-blind eyes...
- Audio-2-Go, via color-blind eyes
- Those stars are a real problem
- Background images are still your friend
- Theres more to ordering than just tabindexes
- 9. Listen to Your Users: The Pathway to Harmonious Design
- Problems over at RPM
- Let your audience speak to you through focus groups and surveys
- Surveys and focus groups arent free
- Survey Costs
- Focus Groups Costs
- Ask the right questions in your surveys
- The final RPM Music user survey
- The results are in!
- Responses to the open-ended question
- Web Browser Usage
- Fix RPMs CSS bug by moving the hover property
- IE6 only supports :hover on link and anchor tags
- The building blocks of budget usability testing
- Use a moderator script to organize the test
- Friends and family can be a problem
- The results of the usability testwhat the users are telling you
- A simple problem...
- Site stats give your users (another) voice
- Website analytics tools
- Mint
- Google Analytics
- Your Web Design Toolbox
- 10. Evolutionary Design: Keeping your site fresh
- Your portfolio so far...
- Keeping your site and content fresh keeps your users coming back
- Revisting Red Lantern
- Red Lantern To-Do List...
- Web design is about evolution, not
- Use CSS to evolve your sites design
- Use JavaScript lightboxes to add interactivity to your site
- Add Facebox to the Red Lantern home page
- Edit your index file
- Adding blog functionality with WordPress
- Add a WordPress blog to the Red Lantern site
- Change the look and feel of your blog with themes
- Your Web Design Toolbox
- 11. The Business of Web Design: Mind Your Own Business
- The newest potential client: the Foo Bar
- What Foo Bar wants in a bid
- Lets build a quick mockup for the Foo Bar
- Then, three months later...
- Welcome to the world of DESIGN PIRACY
- Red Lanterns got a new prospective client
- Client Requirements
- Figure out a total bid...
- Use a proposal letter to deliver a detailed quote to a client
- The Trilobite podcast: a(nother) new challenge
- Use Creative Commons to license your work
- Creative Commons Licenses
- Your Web Design Toolbox
- A. Leftovers: The Top Ten Things (we didnt cover)
- #1: Cross-cultural & international design
- Icons have different cultural meanings
- Different languages have different lengths
- Is that the month or the year?
- Is that really the flag you want to use?
- #2: The future of web markup
- HTML 5 vs. XHTML 2
- When are they coming?
- #3: The future of CSS
- #4: Designing for mobile devices
- #5: Developing web applications
- #6: Rhythm in your layout
- #7: Text contrast
- #8: Match link names with their destination page
- #9: Contrast is a fundamental layout device
- #10: More tools for design
- #1: Cross-cultural & international design
- Index
- About the Authors
- Copyright