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Spis treści

Time Is Money. The Business Value of Web Performance eBook -- spis treści

• Introduction
  • Why Should Anyone Care About Web Performance?
  • My Hopes for This Book
  • Performance Is a Human Issue
• 1. The Psychology of Web Performance
  • Fast Websites and Apps Create Happier Users
  • How Fast Do We Expect Web Pages to Be?
  • Our Need for Web Speed
  • Why Are We Impatient? Because Neuroscience
    • Sensory memory
    • Short-term memory and working memory
  • What Is Flow and How Does It Relate to How We Use the Web?
  • Questioning Our Assumptions: Do Delays Really Hurt Productivity?
  • What Does This Mean in Web Performance Terms?
  • Web Stress: Its a Thing
  • Mobile Users Feel Web Stress, Too
  • What Does This Dissatisfaction with Mobile Performance Look Like at a Neuroscientific Level?
  • Takeaway
• 2. Speed as Competitive Advantage
  • Retail Isnt the Only Vertical Market Affected by Performance
  • Slow Time Versus Downtime: Which Hurts Your Business More?
  • Brand Perception
  • Slow Web Pages Undermine Brand Health
    • Case study: Healthcare.govs epic fail is conflated with the entire Obama administration
  • Conversions and Revenue
    • Case study: Every 1 second of load time improvement equals a 2% conversion rate increase for Walmart.com
    • Case study: Staples.com shaves 1 second from load time, improves conversion rate by 10%
    • Case study: AutoAnything.com cuts page load in half, increases conversion rate by 9%
    • Case study: Mozilla shaves 2.2 seconds from load times, increases download conversions by 15.4%
    • Case study: Obama fundraising platform improved speed by 60% and raised an additional $34 million
    • Case Study: Intuit Cuts Load Times by More Than Half, Increases Conversions by 14%
  • Who Converts When?
  • Different Pages in the Conversion Funnel Can Have Different Conversion Rates
  • People Are More Patient with Specialty Sites Than with General Merchandisers
  • Visitors in Some Countries Are More Patient Than Visitors in Others
  • Shopping Cart Abandonment
    • Case Study: Impact of Page Slowdown on Shopping Cart Abandonment
  • Page Views and Bounce Rate
    • Case Study: At Google, a 500-millisecond Slowdown Equaled a 25% Decrease in Searches
    • Case Study: GQ Cuts Load Time by 80%, Grows Traffic by 83%
    • Case Study: At The Financial Times, Page Slowdowns Correlate to up to 11% Decrease in Engagement
    • Case Study: Edmunds.com Shaves 7 Seconds off Load Time, Sees 17% Increase in Page Views and 3% Increase in Ad Revenue
  • Customer Satisfaction and Retention
    • Case Study: Impact of Page Slowdown on Returning Traffic
  • Google Ranking and Organic Search Traffic
  • The Slow Label
    • Case study: Smartfurniture.com Accelerates Pages, Enjoys 20% Increase in Organic Search Traffic (Plus More Sales!)
  • Mobile Matters
    • Case Study: Measuring the Impact of Page Slowdowns on Mobile Metrics
  • Takeaway
• 3. Measuring Performance from Within
  • Employee Satisfaction
  • Slow Performance Hurts Morale
  • Consumer Web Applications Have Raised the Bar for Performance
  • Bandwidth
  • Page Bloat (or, When Can We Expect the Average Web Page to Hit 3 MB?)
    • Case study: Wikipedia Improves Load Times by 66%, Radically Cuts Back on New Server Costs
    • Case study: Hydro-Québec Reduced Download Times by 90%, Increased Adoption Rate of New Engineering Processes
    • Case study: Netflix Saw a 43% Decrease in Its Bandwidth Bill After One Simple Optimization
    • Case study: Shopzilla Decreased Load Times by 5 Seconds, Reduced Infrastructure by 50%
    • Case study: Hilton Speeds Internal App, Resulting in Bandwidth Savings, Greater Customer Morale, and Employee Satisfaction
  • Takeaway
• 4. Lets Talk Solutions
  • What Is LatencyAnd Why Should You Care About It?
  • Network Infrastructure (or, Why More Bandwidth Isnt Enough)
    • Do Network Improvements Actually Make Web Pages Load More Quickly?
  • How Many People Actually Have Access to Faster Networks?
  • Servers
  • Load Balancers and ADCs
  • Content Delivery Networks (CDNs)
  • Frontend Optimization (FEO)
  • Mobile Optimization
  • Performance Measurement
    • Synthetic performance measurement
      • What synthetic performance testing can tell you
      • What synthetic measurement cant tell you
    • Real user monitoring (RUM)
      • What real user monitoring can tell you
      • What real user monitoring cant tell you
  • Will Browser Evolution Save Us?
  • Takeaway
• 5. The Future of Performance
  • How Can We Better Understand the Intersection Between Performance, User Experience, and Business Metrics?
  • What Impact Does Web Performance Have on Customer Lifetime Value?
  • Are Site Owners Optimizing the Right Pages?
  • Are We Measuring the Right Things?
  • How Fast Is Fast Enough?
    • STEP 1: Measure
    • STEP 2: Correlate
    • STEP 3: Monitor
    • STEP 4: Optimize
    • STEP 5: Repeat
  • How to Create a Culture of Performance in Your Business
    • Build your case
    • Benchmark your site
    • Communicate your performance goals
    • Identify performance champions within your company
  • Takeaway
• Index