Google Power Search. The Essential Guide to Finding Anything Online with Google - Helion
ebook
Autor: Stephan SpencerISBN: 978-14-493-1299-2
stron: 74, Format: ebook
Data wydania: 2011-07-16
Księgarnia: Helion
Cena książki: 33,92 zł (poprzednio: 39,44 zł)
Oszczędzasz: 14% (-5,52 zł)
Tagi: Pozycjonowanie (SEO/SEM)
Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.
- Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
- Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
- Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
- Acquire advanced Google skills that result in more effective search engine optimization (SEO)
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Spis treści
Google Power Search. The Essential Guide to Finding Anything Online with Google eBook -- spis treści
- Google Power Search
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- Introduction
- Conventions Used in This Book
- Using Code Examples
- Safari Books Online
- How to Contact Us
- Credits
- Content Updates
- November 18, 2011
- 1. Refining Your Searches
- Multiple Words
- Case Insensitivity
- Superfluous Words
- Exact Phrases
- Word Order
- Singular Versus Plural
- Wildcard
- Number Range
- Punctuation
- Accents
- Boolean Logic
- Stemming
- Synonyms
- 2. Google Search Operators
- filetype:
- site:
- inurl:
- allinurl:
- intext:
- allintext:
- intitle:
- allintitle:
- inanchor:
- allinanchor:
- daterange:
- related:
- info:
- link:
- cache:
- define:
- stocks:
- {area code}
- {street address}
- {mathematical expression}
- {package tracking ID}, {flight number}, etc.
- {time in location}
- {weather in location}
- {movies in location}
- {flights to/from location}
- 3. Initial Market Research Using Google
- A Search for Market Research in the Food Industry
- More Searching
- Alternative Date Range and Sorting Method
- Finding Documents People Thought Werent Public
- Key Features of the Google User Interface
- Im Feeling Lucky
- Images
- Videos
- Maps
- News
- Shopping
- Gmail
- More
- Search Settings (Preferences)
- Sign In (Google Accounts)
- Voice Search
- Change Background Image
- Spelling Corrections
- Cached
- More Results
- Quick View and View as HTML
- +1
- Ads
- Tools and Filters
- Instant Previews
- Other Google Interface Features
- Advanced Search
- Language Tools
- The Snippet
- Translate This Page
- Preview
- Similar Pages
- Suggestions
- iGoogle
- Experimental Features
- Teasing Out More, Better Data
- 4. Understanding the Breadth and Depth of Google, Inc.
- Google Tools and Services
- Google Desktop
- Google Toolbar
- Google Pack
- Google Alerts
- Google Books
- Soople
- Google Scholar
- Google News
- Groups
- Google Images
- Google Search by Country or Language
- YouTube
- Google+ (Google Plus)
- Google Product Search
- Blogger
- Google Web History
- Google Blog Search
- Google Reader
- Google Q&A
- Google SMS
- Google Mobile
- Google Talk
- Sidewiki
- Google Earth
- Picasa
- Google Patent Search
- Google CSE (Custom Search Engine)
- Google Trends
- Google Insights for Search
- Google Trends for Websites
- Google Calendar
- Google Code Search
- Google Mobile App for Smartphones
- Google TV
- Google Voice
- Google Realtime Search
- Google Correlate
- Applying Googles Tools
- Making Your Desktop More Efficient
- Google Tools and Services
- 5. Forming a Good Research Strategy
- Choosing the Right Tool for the Job
- A Market Research Scavenger Hunt
- The Path to Google Greatness
- 6. The Technical Side of Web Research
- SEO for Firefox
- Advanced Query String Parameters
- Adding Omitted Results
- Finding People to Link to You
- Reducing the Result Set When Testing For Indexation
- Monitoring Incoming Links and Measuring Anchor Text Strength
- Checking Image Indexing
- About the Author
- Colophon
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