When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles.

• Understand the integration of UX content with the software development lifecycle
• Learn content-first design to anchor UX text in meaningful dialogue
• Apply UX text patterns effectively across varied brand voices
• Enhance product usability and conversion with strategic UI text applications
• Clearly articulate the business value of dedicated UX content efforts

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Spis treści

Strategic Writing for UX. Drive Engagement, Conversion, and Retention with Every Word. 2nd Edition eBook -- spis treści

• [ Preface ]
• Chapter 1. Why: Meet the Goals of People and the Organization
  • Align the Goals of the People and the Organization
  • Choose Content to Meet Each Goal
  • Identify Purposes, Opportunities, and Constraints
  • Imagine and Test Solutions
  • Summary: Words Make Experiences Work
• Chapter 2. Voice: They Recognize You
  • Four Example Experiences
  • Creating a Voice Chart
  • Using the Voice Chart as a Tool
  • Summary: Lift Every Voice
• Chapter 3. Conversation for Content-First Design
  • Collaborative Design
  • Transforming the Conversation into an Experience
  • Summary: Now Youre Having the Right Conversation
• Chapter 4. Apply UX Text Patterns
  • Titles
  • Buttons and Menus
  • Descriptions
  • Empty States
  • Labels
  • Controls
  • Text Input Fields
  • Transitional Text
  • Confirmation Messages
  • Notifications
  • Errors
  • Summary: Use Patterns as a Place to Start
• Chapter 5. Content Design for LLM-Based Experiences
  • LitMop: An Example of Embedded AI
  • What LLMs Are
  • Define the Problem
  • Define Good
  • Plan for Business and Ethical Requirements
  • Design for Prompts and Completions
  • Plan for LLM Measurement
  • Adapt and Align the Results of the LLM
  • Summary: LLMs Generate Text, but Also a Lot of Work
  • Resources About LLMs
• Chapter 6. Edit, Because They Didnt Come Here to Read
  • Editing in Four Phases
  • Purposeful: Find Out the Job It Needs to Do
  • Concise: Make It Short
  • Conversational: Make It Human
  • Clear: Make It Understandable
  • Summary: Edit UX Text to Help People Move Forward
• Chapter 7. Researching UX Content Effectiveness
  • Measure UX Behaviors Directly
  • Investigate How People Think
  • Apply UX Content Heuristics
  • Summary: If You Like It, Put a Value on It
• Chapter 8. Tools and Processes
  • Write for the Context
  • Manage Content Review
  • Document Regulated Content
  • Publish the Text
  • Track the Content Work to Be Done
  • Prioritize What Is Urgent and What Is Important
  • Systematize Content Design
  • Summary: The Tools Are a Means to an End
• Chapter 9. A 30/60/90-Day Plan
  • Days 030: What and Who
  • Days 3160: Fires and Foundations
  • Days 6190: Built for Growth
  • Summary: To Fix the Words, Build Strong Foundations
• Chapter 10. Advocate for Content Design
  • Ground the Content in Empathy
  • Advocate for UX Content to the Team
  • Summary: Use UX Content to Meet Your Goals
• [ Index ]