Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business.
The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.

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Spis treści

Learning Magento 2 Administration. Maximize the power of Magento 2 to improve your e-commerce business eBook -- spis treści

• 1. Introducing Magento 2
• 2. Settings and Configurations
• 3. Catalogs & Stores
• 4. Preparing to Sell
• 5. Products
• 6. Themes
• 7. Content and SEO
• 8. Promotions and Communication
• 9. Security and Administration
• 10. Startup checklist