Facebook Cookbook. Building Applications to Grow Your Facebook Empire - Helion
ebook
Autor: Jay GoldmanISBN: 978-05-965-5409-5
stron: 434, Format: ebook
Data wydania: 2008-10-23
Księgarnia: Helion
Cena książki: 118,15 zł (poprzednio: 137,38 zł)
Oszczędzasz: 14% (-19,23 zł)
Tagi: Social Media
Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment.
With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you:
- Learn to build an application that scales to accommodate a sudden influx of users
- Explore changes from Facebook's old profile design to the new look and feel
- Take advantage of new integration points in the new profile design
- Get tips for designing applications with hosting and deployment costs in mind
- Discover which widgets and controls to use for building the most attractive user interface design
- Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform
- Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more
If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
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Spis treści
Facebook Cookbook. Building Applications to Grow Your Facebook Empire eBook -- spis treści
- Facebook Cookbook
- SPECIAL OFFER: Upgrade this ebook with OReilly
- Contributors
- Preface
- Who Should Read This Book
- Whats in This Book?
- Code Samples
- Keeping Up with the Facebookers
- Using Code Examples
- Safari Books Online
- Comments and Questions
- Thanks!
- Apologies to Eli
- 1. Introducing Facebook Platform
- What Exactly Is Facebook Platform?
- Skills to Pay the Bills
- Facebook Platform Off-Facebook
- Facebook Platform Versus Google OpenSocial
- What Exactly Is OpenSocial?
- Whos Going to Win?
- What Should I Do?
- Saddle Up!
- 2. Ideation and Strategy
- Which Types of Apps Are the Most Popular?
- Problem
- Solution
- Discussion
- Which Apps Are Most Popular?
- Problem
- Solution
- Discussion
- Test-Driving Ideas with Facebook Polls
- Problem
- Solution
- Discussion
- The Winning Formula for Facebook
- Problem
- Solution
- Discussion
- Try to build an application that is social in nature
- Clean or vibrant look
- Seasonal or long-term prospects
- When to monetize
- Scalability
- Branding and appeal
- Wheres the Money?
- Problem
- Solution
- Discussion
- Google AdSense and Facebook
- Problem
- Solution
- Discussion
- Funding Facebook Development
- Problem
- Solution
- Discussion
- Facebook Platform Integration Points
- Problem
- Solution
- Discussion
- Application Directory
- Problem
- Solution
- Discussion
- Application icon
- Application logo
- Application description
- Application picture
- Application categories
- Measuring About Page success
- Navigating the Applications Menu
- Problem
- Solution
- Facebook Canvas Pages
- Problem
- Solution
- Discussion
- Think Outside the Profile Box
- Problem
- Solution
- Discussion
- Info Sections
- Problem
- Solution
- Discussion
- News Feed and Mini-Feed
- Problem
- Solution
- Discussion
- Noteworthy Notifications
- Problem
- Solution
- Discussion
- Understanding Allocations
- Problem
- Solution
- Discussion
- Attachments and the Publisher
- Problem
- Solution
- Discussion
- Requests
- Problem
- Solution and Discussion
- Tabs
- Problem
- Solution
- Discussion
- Guiding Principles of App Strategy
- Problem
- Solution
- Discussion
- Community Gardening
- Problem
- Solution
- Discussion
- Finding Inspiration
- Problem
- Solution
- Discussion
- Which Types of Apps Are the Most Popular?
- 3. Hello World
- Installing the Facebook Developer App
- Problem
- Solution
- Discussion
- Setting Up a New App
- Problem
- Solution
- Discussion
- Base Options
- Internationalization Options
- Installation Options
- Integration Points
- Hello World
- Problem
- Solution
- Discussion
- Installing Your App: Its All About the About Page
- Problem
- Solution
- Discussion
- Installing the Facebook Developer App
- 4. Architecture and Design
- Under the Hood: How Facebook Apps Work
- Problem
- Solution
- Discussion
- Architecting for the Future: Open Web Apps
- Problem
- Solution
- Discussion
- Build Now, Scale Later: Getting Real
- Problem
- Solution
- Discussion
- Scalability
- Problem
- Solution
- Discussion
- Monitoring software
- Application source code
- Database
- Hardware/OS/software utilities
- User interface/support systems
- Language Selection As Architecture
- Problem
- Solution
- Discussion
- Cross-Language Development with Facebook Thrift
- Problem
- Solution
- Discussion
- The Database Is Dead! Long Live memcached!
- Problem
- Solution
- Discussion
- Advanced Caching with Nginx and memcached
- Problem
- Solution
- Discussion
- Standing on the Shoulders of Giants: Hosting with Amazon Web Services
- Problem
- Solution
- Discussion
- Integrating Drupal and Facebook
- Problem
- Solution
- Discussion
- App Design Process
- Problem
- Solution
- Discussion
- Know thy user
- Gooooooooooooaaaaaaaaaal!
- Frame the problem
- Making a mockery
- Build it!
- The Facebook User Interface Widgets
- Problem
- Solution
- Discussion
- Simple UI widgets
- UI conventions
- Facebooks Global User Interface
- Problem
- Solution
- Discussion
- Under the Hood: How Facebook Apps Work
- 5. Setting Up Your Environment
- Creating a Test Account
- Problem
- Solution
- Discussion
- Facebook Clients
- Problem
- Solution
- Discussion
- JavaScript Client Library
- Problem
- Solution
- Discussion
- Starting Out in PHP
- Problem
- Solution
- Discussion
- Demo Applications
- Problem
- Solution and Discussion
- Developer Documentation
- Problem
- Solution
- Discussion
- Test Consoles
- Problem
- Solution
- Discussion
- Developer Forums: Help!
- Problem
- Solution
- Discussion
- Facebook Bug Squashing
- Problem
- Solution
- Discussion
- Facebook Developer Software Toolbox
- Problem
- Solution
- Discussion
- Mac OS X
- Windows
- Linux
- Eclipse
- Weekly Facebook Pushes
- Problem
- Solution
- Discussion
- Hosting
- Problem
- Solution
- Discussion
- Joyent Facebook developers program
- Amazon Web Services (AWS)
- Amazonian Backends: Simple Storage Solution
- Problem
- Solution
- Discussion
- Setting up your AWS account
- Getting foxy with S3Fox
- Buckets of files
- Interacting with S3s API
- Amazonian Backends: Hosting on Elastic Cloud Computing
- Problem
- Solution
- Discussion
- Staying Up-to-Date
- Problem
- Solution
- Discussion
- Creating a Test Account
- 6. Facebook Markup Language (FBML)
- What Is FBML?
- Problem
- Solution
- Discussion
- Categories of FBML Tags
- Problem
- Solution
- Discussion
- FBML Versions
- Problem
- Solution
- Discussion
- A Rose by Any Other Name: Forced Renaming
- Problem
- Solution
- Discussion
- Web Standards
- Problem
- Solution
- Discussion
- Resources
- Displaying a Users Name
- Problem
- Solution
- Discussion
- He Said, She Said: Dealing with Pronouns
- Problem
- Solution
- Discussion
- Worth a Thousand Words: Profile Pictures
- Problem
- Solution
- Discussion
- Linking to Events
- Problem
- Solution
- Discussion
- Linking to Groups
- Problem
- Solution
- Discussion
- Linking to Networks
- Problem
- Solution
- Discussion
- Display Content to Group Members
- Problem
- Solution
- Discussion
- Display Content to Network Members
- Problem
- Solution
- Discussion
- Displaying Content to App Users
- Problem
- Solution
- Discussion
- Displaying Content to Friends
- Problem
- Solution
- Discussion
- Displaying/Hiding Content to/from Specific Users
- Problem
- Solution
- Discussion
- Displaying Random Content
- Problem
- Solution
- Discussion
- Displaying Content to Specific Browsers
- Problem
- Solution
- Discussion
- Displaying Your Applications Name
- Problem
- Solution and Discussion
- Formatting Relative Time
- Problem
- Solution
- Discussion
- Making Content Visible to Some Users in Profile Boxes
- Problem
- Solution
- Discussion
- Hiding Private Profile Content
- Problem
- Solution
- Discussion
- Hiding Private Photos
- Problem
- Solution
- Discussion
- Embedding an iFrame
- Problem
- Solution
- Discussion
- Embedding Facebook Photos
- Problem
- Solution
- Discussion
- Embedding MP3s
- Problem
- Solution
- Discussion
- Embedding Adobe Flash
- Problem
- Solution
- Discussion
- Enhancing security in your Flash
- Embedding Flash Video
- Problem
- Solution
- Discussion
- Embedding Microsoft Silverlight
- Problem
- Solution
- Discussion
- Wide Versus Narrow Profile Boxes
- Problem
- Solution
- Discussion
- Tabling Users
- Problem
- Solution
- Discussion
- Page and Box Titles
- Problem
- Solution
- Discussion
- Profile Box Subtitles
- Problem
- Solution
- Discussion
- Forms the Facebook Way
- Problem
- Solution
- Discussion
- fb:editor
- fb:editor-custom
- fb:editor-text
- fb:editor-textarea
- fb:editor-time
- fb:editor-month
- fb:editor-date
- fb:editor-button
- Heads Up! Heading Your App Pages
- Problem
- Solution
- Discussion
- Dashing Dashboards: Heading Your App Pages
- Problem
- Solution
- Discussion
- Tabs Ahoy!
- Problem
- Solution
- Discussion
- Media Headers
- Problem
- Solution
- Discussion
- Errors, Explanation, and Success: Displaying Messages (Oh My!)
- Problem
- Solution
- Discussion
- Discussion Boards Made Simple
- Problem
- Solution
- Discussion
- Giving Users a Voice: Wall Posts in Your App
- Problem
- Solution
- Discussion
- Adding Profile Boxes and Info Sections
- Problem
- Solution
- Discussion
- Prompting for Extended Permissions
- Problem
- Solution
- Discussion
- You Can Pick Your Friends
- Problem
- Solution
- Discussion
- You Can Pick Your Friends (in Batches)
- Problem
- Solution
- Discussion
- Invitations and Requests
- Problem
- Solution
- Discussion
- Inviting/requesting friends in bulk
- Inviting/requesting a small number of specific friends
- Inviting/requesting a single user
- Predicting the Future with Type-Ahead Controls
- Problem
- Solution
- Discussion
- Using FBML Inside FBJS
- Problem
- Solution
- Discussion
- Dialogs That Pop
- Problem
- Solution
- Discussion
- Dialogs in Context
- Problem
- Solution and Discussion
- Dialogs with Ajax
- Problem
- Solution
- Facebook Share Buttons
- Problem
- Solution
- Discussion
- Feed Forms: Publishing Feed Stories from FBML
- Problem
- Solution
- Discussion
- Redirecting to a Different URL
- Problem
- Solution
- Discussion
- Painless Image Submitting
- Problem
- Solution
- Discussion
- Hunting for Robots: CAPTCHA in Your App
- Problem
- Solution
- Discussion
- FBML Caching
- Problem
- Solution
- Discussion
- Analyzing Traffic with Google Analytics
- Problem
- Solution
- Discussion
- Translations
- Problem
- Solution
- Discussion
- Valid HTML Tags
- Problem
- Solution
- Discussion
- Facebook and CSS: FBSS?
- Problem
- Solution
- Discussion
- Beating the CSS, JavaScript, and Image Cache
- Problem
- Solution
- Discussion
- What Is FBML?
- 7. Facebook JavaScript (FBJS)
- Dealing with Sandbox Renaming
- Problem
- Solution
- Discussion
- Losing Your < >s
- Problem
- Solution
- Discussion
- Retrieving DOM Elements
- Problem
- Solution
- Discussion
- Manipulating DOM Elements
- Problem
- Solution
- Manipulating CSS Styles
- Problem
- Solution
- Discussion
- Manipulating CSS Class Names
- Problem
- Solution
- Discussion
- Dynamically Setting Content
- Problem
- Solution
- Discussion
- Textbox Selections
- Problem
- Solution
- Discussion
- Limiting the Length of Text Fields
- Problem
- Solution
- Discussion
- Creating Elements Dynamically
- Problem
- Solution
- Discussion
- Adding and Removing Event Listeners
- Problem
- Solution
- Discussion
- Retrieving Data via Ajax
- Problem
- Solution
- Discussion
- Displaying Pop-Up Dialogs
- Problem
- Solution
- Discussion
- Displaying Contextual Dialogs
- Problem
- Solution
- Discussion
- Avoiding Heartache When the DOM Changes
- Problem
- Solution
- Discussion
- Linking to External FBJS Files
- Problem
- Solution
- Discussion
- Use Firebug (No, Seriously)
- Problem
- Solution
- Discussion
- Accessing the DOM Behind FBJS
- Problem
- Solution and Discussion
- Ajax Library: Backface
- Problem
- Solution
- Discussion
- Dealing with Sandbox Renaming
- 8. Facebook Query Language (FQL)
- Playing with FQL
- Problem
- Solution
- Discussion
- FQL Query Structure
- Problem
- Solution
- Discussion
- Functions and Operators
- Problem
- Solution
- Discussion
- Indexed Facebook Tables and Fields
- Problem
- Solution
- Advanced Relational Database Table Optimization
- Problem
- Solution
- Denormalization
- Cached counters
- Precalculated sums
- Discussion
- Next steps
- Album Table
- Problem
- Solution
- Discussion
- Retrieving an Album
- Problem
- Solution
- Discussion
- Counting All of a Users Photos
- Problem
- Solution
- Discussion
- Retrieving Five Albums for a User
- Problem
- Solution
- Discussion
- Cookie Table
- Problem
- Solution
- Discussion
- Retrieving All Cookies for a User
- Problem
- Solution
- Discussion
- Retrieving a Specific Cookie
- Problem
- Solution
- Discussion
- Retrieving All Cookies for a Specific Path
- Problem
- Solution and Discussion
- Metrics Table
- Problem
- Solution
- Discussion
- Retrieving Yesterdays Metrics
- Problem
- Solution
- Discussion
- Retrieving Metrics for a Date Range
- Problem
- Solution
- Discussion
- Alerting Yourself
- Problem
- Solution
- Discussion
- Event Table
- Problem
- Solution
- Discussion
- Event Member Table
- Problem
- Solution
- Discussion
- Retrieving an Event
- Problem
- Solution
- Discussion
- Retrieving Events Created by a User
- Problem
- Solution
- Discussion
- Retrieving a Users Events
- Problem
- Solution
- Discussion
- Retrieving a Users Events with a Specific RSVP
- Problem
- Solution
- Discussion
- Retrieving Events Two Users Are Attending
- Problem
- Solution
- Discussion
- Friend Table
- Problem
- Solution
- Discussion
- Friend Request Table
- Problem
- Solution
- Discussion
- Retrieving a Users Friends
- Problem
- Solution
- Discussion
- Checking Whether Two Users are Friends
- Problem
- Solution
- Discussion
- Retrieving a Users Pending Friend Requests
- Problem
- Solution
- Discussion
- Checking for a Friend Request Between Two Users
- Problem
- Solution
- Discussion
- Friend List Table
- Problem
- Solution
- Discussion
- Friend List Members Table
- Problem
- Solution
- Discussion
- Retrieving a Users Friend Lists
- Problem
- Solution
- Discussion
- Retrieving a Specific Friend List
- Problem
- Solution
- Discussion
- Retrieving Friends in Friend Lists
- Problem
- Solution
- Discussion
- Retrieving Friends in a Specific Friend List
- Problem
- Solution
- Discussion
- Groups Table
- Problem
- Solution
- Discussion
- Group Member Table
- Problem
- Solution
- Discussion
- Retrieving a Specific Group
- Problem
- Solution
- Discussion
- Retrieving a Users Groups
- Problem
- Solution
- Discussion
- Checking Whether Two Users Are in the Same Group
- Problem
- Solution
- Discussion
- Listing Table
- Problem
- Solution
- Discussion
- Retrieving a Listing
- Problem
- Solution
- Discussion
- Retrieving a Users Listings
- Problem
- Solution
- Discussion
- Retrieving a Users Friends Listings
- Problem
- Solution
- Discussion
- Retrieving a Users Listings by Category
- Problem
- Solution
- Discussion
- Page Table
- Problem
- Solution
- Discussion
- Page Fan Table
- Problem
- Solution
- Discussion
- Retrieving a Page
- Problem
- Solution
- Discussion
- Retrieving a Users Pages
- Problem
- Solution
- Discussion
- Photo Table
- Problem
- Solution
- Discussion
- Photo Tag Table
- Problem
- Solution
- Discussion
- Retrieving the 10 Most Recent Photos from a User
- Problem
- Solution
- Discussion
- Retrieving All Photos a User Is Tagged In
- Problem
- Solution
- Discussion
- User Table
- Problem
- Solution
- Discussion
- App Friends
- Problem
- Solution
- Discussion
- Birthday Friends
- Problem
- Solution
- Discussion
- 600 Errors
- Problem
- Solution
- Discussion
- Preload FQL
- Problem
- Solution and Discussion
- Playing with FQL
- 9. Facebook API
- Whats an API?
- Problem
- Solution
- Discussion
- Getting Started with the Client Library
- Problem
- Solution
- Discussion
- RESTing with Facebook
- Problem
- Solution
- Discussion
- Storable Data
- Problem
- Solution
- Discussion
- Authenticating Users
- Problem
- Solution
- Discussion
- Creating a Session Key
- Problem
- Solution
- Discussion
- Creating an Infinite Session Key
- Problem
- Solution
- Discussion
- Getting a Session (Desktop Only)
- Problem
- Solution
- Discussion
- Creating an Auth Token (Desktop Only)
- Problem
- Solution
- Discussion
- Making Calls (Desktop Only)
- Problem
- Solution
- Discussion
- Logging Out
- Problem
- Solution and Discussion
- Getting Allocations
- Problem
- Solution
- Discussion
- Getting Metrics
- Problem
- Solution
- Discussion
- FQL equivalent
- Getting and Setting Application Properties
- Problem
- Solution
- Discussion
- Getting an Apps 4-1-1
- Problem
- Solution
- Discussion
- Batching Calls
- Problem
- Solution
- Discussion
- Return by reference
- Getting and Setting Cookies
- Problem
- Solution
- Discussion
- FQL equivalent
- Getting Events
- Problem
- Solution
- Discussion
- FQL Equivalent
- Getting Event Members
- Problem
- Solution
- Discussion
- FQL equivalent
- Refreshing FBML Caches
- Problem
- Solution
- Discussion
- Getting a (Ref) Handle on FBML
- Problem
- Solution
- Discussion
- Three Story Sizes: Working with Template Bundles
- Problem
- Solution
- Discussion
- Feed story example: Causes
- About tokens
- Getting all of your templates
- Getting a template bundle
- Deactivating a template bundle
- Publishing News and Mini-Feed Stories
- Problem
- Solution
- Discussion
- Story Aggregation
- Problem
- Solution
- Discussion
- Setting Info Sections
- Problem
- Solution
- Discussion
- Getting Info sections
- Adding options
- Getting Options
- FQL Queries
- Problem
- Solution and Discussion
- Friends?
- Problem
- Solution
- Discussion
- FQL equivalent
- Get Friends
- Problem
- Solution
- Discussion
- FQL equivalent
- Get Friends Who Use My App
- Problem
- Solution
- Discussion
- FQL equivalent
- Get Friend Lists
- Problem
- Solution
- Discussion
- FQL equivalent
- Get Groups
- Problem
- Solution
- Discussion
- FQL equivalent
- Get Group Members
- Problem
- Solution
- Description
- FQL equivalent
- Creating/Modifying Marketplace Listings
- Problem
- Solution
- Discussion
- Get Marketplace Listings
- Problem
- Solution
- Discussion
- FQL equivalent
- Get Marketplace Categories and Subcategories
- Problem
- Solution
- Discussion
- Deleting Marketplace Listings
- Problem
- Solution
- Discussion
- Searching the Marketplace
- Problem
- Solution
- Discussion
- Sending Notifications
- Problem
- Solution
- Discussion
- Sending to friends
- Monitoring allocations
- Get Notifications
- Problem
- Solution
- Discussion
- Get Pages
- Problem
- Solution
- Discussion
- FQL equivalent
- Checking Page Properties
- Problem
- Solution
- Discussion
- Create a Photo Album
- Problem
- Solution
- Discussion
- Get Photo Albums
- Problem
- Solution
- Discussion
- Get Photos
- Problem
- Solution
- Discussion
- FQL equivalent
- Uploading a Photo
- Problem
- Solution
- Discussion
- Adding Tags to Photos
- Problem
- Solution
- Discussion
- Getting and Setting Profile FBML
- Problem
- Solution
- Discussion
- Get a Users Info
- Problem
- Solution
- Discussion
- FQL equivalent
- Get Logged-In User
- Problem
- Solution
- Discussion
- Has a User Added My App?
- Problem
- Solution
- Discussion
- Setting Status
- Problem
- Solution
- Discussion
- Extended Permissions
- Problem
- Solution
- Discussion
- Checking Extended Permissions
- Problem
- Solution
- Discussion
- Storing Data with the Data Store API
- Problem
- Solution
- Discussion
- Granting Permissions to Other Applications Via the Permissions API
- Problem
- Solution
- Discussion
- Post-Remove (Uninstall) URL
- Problem
- Solution
- Discussion
- Adding Missing PHP Client Library Methods
- Problem
- Solution
- Discussion
- Error Codes
- Problem
- Solution
- Discussion
- Whats an API?
- 10. Marketing Your App
- Attracting Users Through Facebook Ads
- Problem
- Solution
- Discussion
- Monetize, Measure, and Market with SocialMedia
- Problem
- Solution
- Discussion
- Social Network Advertising with Cubics
- Problem
- Solution
- Discussion
- Other Ad Networks
- Problem
- Solution
- Discussion
- Spreading Your App via Google AdWords
- Problem
- Solution
- Discussion
- Measuring Your Success
- Problem
- Solution
- Discussion
- Virality
- Engagement
- How to measure
- Work the Integration Points
- Problem
- Solution
- Discussion
- Continuous Improvement Through A/B Testing
- Problem
- Solution
- Discussion
- The Great Apps Program
- Problem
- Solution
- Discussion
- Application Verification Program
- Problem
- Solution
- Discussion
- Attracting Users Through Facebook Ads
- Index
- About the Author
- Colophon
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