Drupal Search Engine Optimization. Drive people to your site with this supercharged guide to Drupal SEO with this book and - Helion
Tytuł oryginału: Drupal Search Engine Optimization. Drive people to your site with this supercharged guide to Drupal SEO with this book and ebook.
ISBN: 9781849518796
stron: 116, Format: ebook
Data wydania: 2012-09-18
Księgarnia: Helion
Cena książki: 94,99 zł
Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.
Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.
In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.
Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
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Spis treści
Drupal Search Engine Optimization. Drive people to your site with this supercharged guide to Drupal SEO with this book and eBook -- spis treści
- Drupal Search Engine Optimization
- Table of Contents
- Drupal Search Engine Optimization
- Credits
- About the Author
- About the Reviewers
- www.PacktPub.com
- Support files, eBooks, discount offers and more
- Why Subscribe?
- Free Access for Packt account holders
- Support files, eBooks, discount offers and more
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Errata
- Piracy
- Questions
- 1. An Introduction to Search Engine Optimization
- What is SEO?
- SEO terminology
- .htaccess
- 301 redirect (also known as Permanent Redirect)
- 302 redirect (also known as Temporary Redirect or Found)
- 404 error (also known as Page Not Found)
- AdSense
- AdWords
- Alexa Rank
- Alt attribute
- Anchor
- Back link (also known as an "inbound link")
- Bing Webmaster
- Black hat
- Bot (also known as Robot, Spider, or Crawler)
- Canonical URLs
- Cloaking
- Crawl depth
- Deep link
- Doorway page (also known as a "gateway page")
- Duplicate content penalty
- Google Webmaster
- Internal link density
- KEI
- Keyphrase density (also known as "keyword density")
- Keyword (or Keyphrase)
- Keyphrase stuffing
- Landing page
- Link building
- Link farm
- Link text (also known as "anchor text")
- Long tail
- Meta tags
- MozRank
- nofollow
- Organic rank
- Outbound link
- PageRank
- PPC
- Reciprocal link
- Redirect
- Robots.txt
- SEF URLs
- SEM
- SEOMoz
- SERP
- SMO
- Splash page
- Stop word
- Title attribute
- White hat
- XML sitemap
- How search engines assess sites?
- Summary
- 2. Configuring Drupals SEO Options
- Configuring Site Details
- Setting the site name
- Setting the slogan
- Creating custom error pages
- Setting up search engine friendly URLs
- Enabling Clean URLs
- Enabling the Path module
- Writing Custom URL aliases
- Setting up taxonomy and tagging
- Configuring your site's RSS feeds
- Summary
- Configuring Site Details
- 3. Useful Extensions to Enhance SEO
- Finding SEO modules
- Top SEO modules for Drupal
- Drupal SEO Tools
- Facebook social plugins integration
- Global Redirect
- Meta tags
- Page Title
- Pathauto
- Search 404
- SEO Checklist
- SEO UI
- SEO Watcher
- SexyBookmarks
- TagClouds
- XML sitemap
- Installing and configuring common SEO modules
- Enhancing SEF URLs
- Implementing metadata management
- Improving Title Tag management
- Setting up Canonical URLs
- Setting up your XML sitemap
- Providing social bookmarking
- Summary
- 4. Getting Ready for Launch
- Determining your SEO strategy
- Identifying keywords and phrases
- Assessing keyword effectiveness
- Tapping into the power of stemming and variants
- Content strategies for enhancing search engine ranking
- Managing metadata
- Setting up third-party services that can assist with SEO
- Getting started with Google Analytics
- Working with Google Webmaster Tools
- Working with Bing Webmaster Tools
- Summary
- Determining your SEO strategy
- 5. Managing SEO on a Live Site
- Link building
- Identifying quality link partners
- Managing a link marketing campaign
- Creating your own links
- Directories
- Press releases
- Video and file sharing
- Social media optimization
- Reporting and tracking
- Popularity metrics
- Traffic source metrics
- e-Business metrics
- Link metrics
- Summary
- Link building
- Index