Designing Products People Love. How Great Designers Create Successful Products - Helion
ebook
Autor: Scott HurffISBN: 978-14-919-2364-1
stron: 324, Format: ebook
Data wydania: 2015-12-17
Księgarnia: Helion
Cena książki: 126,65 zł (poprzednio: 147,27 zł)
Oszczędzasz: 14% (-20,62 zł)
How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation.
Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.
- Understand exactly who your customers are, what they want, and how to build products that make them happy
- Learn frameworks and principles that successful product designers use
- Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times
- Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster
- Design effective interfaces across different form factors by understanding how people hold devices and complete tasks
- Learn how successful designers create working prototypes that capture essential customer feedback
- Create habit-forming and emotionally engaging experiences, using the latest psychological research
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Spis treści
Designing Products People Love. How Great Designers Create Successful Products eBook -- spis treści
- Designing Products People Love: How Great Designers Create Successful Products
- Praise
- Acknowledgments
- Preface
- Products Are for Customers
- Why This Book Is for You
- This Book Is For You
- Whats in the Book
- The product creation model
- Hunt and synthesize
- Build
- Test and level up
- Launch, monitor, and start over
- The product creation model
- How to Use This Book
- Shareable Notes
- Do This Now
- 1. Why Products Exist
- Whats Product Design?
- Product Designs Heritage
- Lillian and Frank Gilbreth: Revolutionizing Industries Through Observation
- Henry Dreyfuss: The Founding of Human-Centered Design
- Neil McElroy: Inventing the Brand Man
- Scott Cook: Bringing the Brand Manager to Technology
- Why the History Matters
- What the History Tells Us
- Upgrading Ethnography for a Digital Era
- Time-Tested Techniques in Modern Products
- Dropbox
- Apple
- Time Machine
- iPhone
- iPhone 6 and 6 Plus
- Product Hunt
- So What?
- Shareable Notes
- Do This Now
- 2. How to Create Products People Want
- Avoiding Ego-First Development
- Find Product Ideas with Sales Safari
- Plot the Pain
- What Does a Product Designer Do?
- Shareable Notes
- Do This Now
- Avoiding Ego-First Development
- 3. What Are We Building Here?
- Defining What to Build
- Party Like Its 1991
- Keeping Everybody Focused
- The Working Backwards Approach
- Create a Product Guide
- Shareable Notes
- Do This Now
- Defining What to Build
- 4. User Interfaces Begin with Words
- Really? Start with Words?
- Creating User Flows
- Writing Your Screens
- Traits of Good Interface Copy
- Whos the Audience?
- In What Tone Is It Written?
- Whats the Context?
- Are You Being Consistent?
- Shareable Notes
- Do This Now
- 5. Tangible Trumps Theoretical
- Prototypes: Worth 1,000 Mockups
- Bigger Than a Buzzword
- Goals of Prototyping
- Readying for Consumption
- Shareable Notes
- Do This Now
- 6. The Mechanics of Interface Design
- The Push and Pull of Prototypes Versus Pixel Perfection
- The UI Stack: Five States of Interface Design
- Whats the UI Stack?
- Ideal state
- Empty state
- First-time use/onboarding
- User-cleared data
- No results
- Error state
- No! Yes! Maybe?
- Partial state
- Loading state
- Skeleton screens
- Assuming success with optimistic actions
- A hypothetical example
- Our hypothetical messaging app
- Whats the UI Stack?
- Ergonomics: Thumb Zones and Tap Targets
- Designing for Thumbs?
- Enter the Thumb Zone
- Choking up
- Enter the Thumb Zone
- Thumb-Friendly Interfaces in the Wild
- Airbnb
- Tinder
- Designing for Thumbs?
- Cross-Platform Design
- What Do Your Customers Need and Expect?
- Whats Specific to the Platform?
- What Are the Use Cases for Each Device?
- Shareable Notes
- Do This Now
- 7. The Psychology of an Experience
- Products and Psychology
- Loops
- Additive actions
- Giving value, then asking for feedback
- Variable rewards
- Aesthetics and Personality
- Airbnb
- Tinder
- USAA Bank
- Uber
- Eat24
- Animation and Motion
- Slow in, slow out
- Staging
- Loops
- Shareable Notes
- Do This Now
- Products and Psychology
- 8. Interpreting Feedback and Leveling Up Your Product
- Its a Creative Journey, After All
- Leveling Up
- Team Critiques
- Start with who helped to define the product
- Break down company silos by opening up design reviews
- Open up to a private, internal beta
- Encourage bug filings
- Communicate updates often
- Address the toughest first
- Trust in the research
- Customer Feedback
- Identify the right customers
- Existing customers
- Potential customers
- How to analyze customer feedback
- Identify the right customers
- Team Critiques
- Dont Squander Your Gains
- Shareable Notes
- Do This Now
- 9. Shipping Is an Artand a Science
- The Invention Versus the Manufactured Article
- Its Ready When Its Ready
- Being Chief of Everything
- Its Not Over Yet
- A. Further Reading
- Index
- About the Author
- Copyright