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Spis treści

Building Social Web Applications. Establishing Community at the Heart of Your Site eBook -- spis treści

• Building Social Web Applications
• Dedication
• Preface
  • Design As the Primary Approach
  • Who This Book Is For
  • Who This Book Is Not For
  • What Youll Learn
  • How This Book Is Organized
  • Typographical Conventions Used in This Book
  • Safari Books Online
  • Wed Like to Hear from You
  • How This Book Came About
  • Acknowledgments
• 1. Building a Social Application
  • Building Applications
  • The Distributed Nature of Seemingly Everything
    • Real-Time Services
    • APIs and Their Importance
    • Collective Intelligence: The New Artificial Intelligence
  • Summary
• 2. Analyzing, Creating, and Managing Community Relationships
  • Analyzing Your Users Relationships
    • Relationships with Baby Boomers to Gen-Cers
    • Behavior and Interaction-Based Relationships
      • Customer-service-driven
      • Publisher-driven
      • Member-driven
      • Contributor-driven
    • Pros and Cons of Different Relationship Types
  • Analyzing the Essence of Your Communitys Needs
    • Apple and Its Many Communities
    • Determining Your Sites Purpose
    • Creating and Nurturing Relationships
  • Summary
• 3. Planning Your Initial Site
  • Deciding What You Need
  • Building a Web Application
  • Choosing Who You Need
  • Planning the Life Cycle
    • Expecting to Evolve with the Community
      • Twitter
      • Flickr
    • Keeping Your Application Simple
    • Avoiding the Line Item Approach
    • Getting to the Core Quickly
    • Taking Time to Plan
      • Iterating
      • Showing it off
      • Figuring out the verbs
  • Communicating During Development
  • Managing the Development Cycle
    • Feature Prioritization and the Release Cycle
    • Choosing a Development Methodology
  • Collecting Audience Feedback
    • Why Would People Continue to Visit Your Site?
  • Summary
• 4. Creating a Visual Impact
  • Dynamic Interactions
    • The Power of Partial Page Reloads
    • Designing Around Community-Generated Internal Pages
    • Visual Design and Navigation
  • Design First
    • Page Types
    • Designer Roles and Team Approaches
      • Visual design approach
      • Software design approach
      • Wireframes approach
      • Sketching approach
  • Copywriting
  • Summary
• 5. Working with and Consuming Media
  • Media Types Affect Consumption Styles
    • Analyzing Consumption Patterns
    • Collecting Consumption Data
  • Media Evolves and Consumption Styles Change
    • comment is free
    • Amazon: Reader Reviews Encourage Purchases
  • New Services Respond to Evolving Needs
    • Music
    • Photos
    • Video
  • Summary
• 6. Managing Change
  • Resistance
    • Schema Theory
      • Congruence
      • Adaptation
      • Rate of change
    • Web Communities and Change
  • Internal Workflow
  • Community Managers
  • Summary
• 7. Designing for People
  • Making Software for People
    • Waterfalls Are Pretty to Look At
  • Interaction Design
  • Identify Needs with Personas and User-Centered Design
    • Talking with Potential Users
    • Naming Influences Perspectives
  • Common Techniques for UCD
  • Running Interaction Design Projects
  • Using Agile and UCD Methods
  • Beyond UCD
    • HCI and Information Architecture
    • The Craftsman Approach
  • Learning to Love Constraints
    • Keeping Experiments Quick
    • Figuring Out the Social Aspect
    • Subjects, Verbs, and Objects
  • Including You, Me, and Her Over There, Plus Him, Too
  • Moving Quickly from Idea to Implementation
    • Explaining to Others What You Are Doing
    • Creating Service Functionality Documents
    • Calculating Content Size
  • Dont Let Your Users Drown in Activity
  • Implementing Search
    • Member-Specific Search
    • Advanced Search
  • Understanding Activity and Viewpoints
    • Recipe Books: An Example
    • Remembering the Fun
  • Twelve Ideas to Take Away
  • Summary
• 8. Relationships, Responsibilities, and Privacy
  • We Are in a Relationship?
  • Personal Identity and Reputation
  • Handling Public, Private, and Gray Information
  • Privacy and Aggregate Views
  • See But Dont Touch: Rules for Admins
  • Private by Default?
  • Setting Exposure Levels
  • Managing Access for Content Reuse, Applications, and Other Developers
    • Content Reuse
    • Dont Give Away Too Much Power
    • Licensing Content
  • Summary
• 9. Community Structures, Software, and Behavior
  • Community Structures
    • Publisher-Led
    • Interest-Led
    • Product-Led
  • Supporting Social Interactions
    • Non-Text-Based Social Interaction
    • Competition: Making Games Social
    • Content Creation and Collectives
    • Social Microblogging
  • Who Is Sharing, and Why?
    • Competition Between Peers Skews Interaction
    • Talking About Things That Are Easy to Discuss
  • How Are They Sharing?
    • Being Semiprivate
    • Lifestreaming and Social Aggregation
    • Overfeeding on Lifestreams
    • A Simple Core for Rapid Growth
  • Social Software Menagerie
    • Blogging
      • Community blogging
      • Creating a blogging system
    • Commenting Is Not the Same As Blogging
  • Groups
    • Group Formation
    • Group Conversation
      • Conversing on message boards
      • Making message boards
    • Group Aggregation Tools
    • Collaboration Tools for Groups
    • Social Platforms As a Foundation
    • Ning and White Label Social Software
    • Growing Social Networks
  • Summary
• 10. Social Network Patterns
  • Sharing Social Objects
    • Relationships and Social Objects
    • Determining the Right Social Object
  • Published Sites Expect Audiences
  • Deep and Broad Sharing
  • Capturing Intentionality
  • Cohesion
  • Filtering Lists by Popularity
    • Filtering Lists to Show Recent Content
    • Calculating Popularity Across a Site
  • Commenting, Faving, and Rating
    • Commenting
    • Faving or Marking As Favorite
    • Rating
  • Internal Messaging Systems
  • Friending Considered Harmful
  • Sharing Events
  • Summary
• 11. Modeling Data and Relationships
  • Designing URLs
  • Getting to the Right URL
  • Permalinks
  • Putting Objects on the Internet
    • Issuing Identifiers
    • Identifying People
    • Using Data-Driven Site Design
    • Handling Containment
    • Changing Identities and Linking Content
    • Identity and Context-Dependent Views
    • Exploring a Video Example
  • Aggregating Data to Create New Content
  • Exploring Groups
    • Handling Groups and Privacy
    • Handling Privacy and Scaling Issues
  • Making the Most of Metadata
  • Connecting the Relationship to the Content
    • Modeling Relationships
    • Entering the Geoworld
    • Becoming Brokers of the World
  • Considering Time Implications
  • Looking Beyond the Web
  • Summary
• 12. Managing Identities
  • Existing Identities
  • Forms of Identification
    • Email
    • Real Names Versus Aliases and Screen Names
    • OpenID
    • Tips for Account Registration and Verification
  • The Need for Profile Pages
    • Profile Page Anatomy
    • Real-World Profile Pages
      • Pownce
      • Twitter
      • LinkedIn and Nature Network
      • Personal network member maximums
  • Activity Pages
  • Invisibility and Privacy
  • Summary
• 13. Organizing Your Site for Navigation, Search, and Activity
  • Understanding In-Page Navigation
    • Tagging Content
    • Searching for People
  • Connecting People Through Content
  • Providing Activity Pages
    • Determining Activity Page Content
  • Filtering Activity Lists and the Past
    • Using Replies to Create Conversations
    • Allowing for Content Initiation Versus Content Follow-Up
    • Providing for Email Updates
    • Creating RSS Feeds
  • Who Stole My Home Page?
  • Providing for Site Navigation
    • Creating Page Titles
  • Summary
• 14. Making Connections
  • Choosing the Correct Relationship Model for Your Social Application
    • Creating the Language of Connections
    • Blocking Relationships
  • Information Brokers
  • Notifications and Invitations
    • Invites and Add As Follower Requests
    • Secure and Personal Invites
    • Pending Invites
    • Spam
  • Social Network Portability
    • Social Graph
    • Importing Friends by the Book
  • Spamming, Antipatterns, and Phishing
  • Address Books, the OAuth Way
  • Changing Relationships over Time
  • Administering Groups
    • Public or Private?
    • Regulating Group Creation
  • Summary
• 15. Managing Communities
  • Social Behavior in the Real World
  • Starting Up and Managing a Community
  • Trolls and Other Degenerates
  • Separating Communities
  • Encouraging Good Behavior
    • Authenticating Through Profile Pages
    • Rating Posts and People
  • Gaming the System
  • Membership by Invitation or Selection
  • Rewarding Good Behavior
  • Helping the Community Manage Itself
    • Moderating a Community
    • Intervention and Course Correction
    • Premoderation and Libel
    • Extreme Measures: Banning Users and Removing Posts
    • Absent Landlords Lead to Weak Communities
    • Filtering and Automation
  • Balancing Anonymity and Pseudo-Anonymity
  • Summary
• 16. Writing the Application
  • Small Is Good: A Reprise
  • How Social Applications Differ from Web Applications
  • Agile Methodologies
  • Deployment and Version Control
    • Testing Live Is Possible, but Use Conditionality
    • Test-Driven Development
    • Automated Builds Make Management Easier
    • Applying Developer Tools to Social Applications
    • Making Use of Flexible Development with Your Community
  • Infrastructure and Web Operations
    • Managing Operations
  • Designing Social Applications
    • Using Prototypes, Not Pictures
    • Assisting Developers with Use Cases
    • Designing in Good Behaviors
  • Your App Has Its Own Point of View
  • How Code Review Helps Reduce Problems
    • The Power and Responsibility of Naming
    • Being RESTful
  • Beyond the Web Interface, Please
    • i18n, L10n, and Their Friend, UTF-8
  • Bug Tracking and Issue Management
    • Tracking Tools
    • Prioritizing Issues
    • Differentiating Bugs from Feature Requests
    • Handling Security
  • Rapid User Interfaces
    • Rapid Prototyping
  • Scaling and Messaging Architectures
    • Ajax Helps with Scaling
    • Queuing Non-Visible Updates
    • Real Time Versus Near Time
    • Polling Versus Pushing
    • XMPP Messaging
    • External Processing: Scaling on the Fly and by the Batch
    • Performance Testing
    • Languages Dont Scale
    • Cache, Then Shard
    • Fast and Light Data Storage
  • Implementing Search
  • Identity and Management of User Data
    • OpenID for Identity
    • What to Ask for on Registration
    • When a User Chooses to Leave
    • Admin Users
    • Accessing Content via OAuth
  • Federation
  • Making Your Code Green and Fast
  • Building Admin Tools and Gleaning Collective Intelligence
    • Social Network Analysis
    • Machine Learning and Big Data Sets
    • Reputation Systems
  • Summary
• 17. Building APIs, Integration, and the Rest of the Web
  • On the Internet Versus In the Internet
  • Making Your Place Within the Internet
  • Why an API?
    • Exposing Your Content to Search from the Internet
    • Running Services, Not Sites
  • Being Open Is Good
  • Arguing for Your API Internally
  • Implementing User Management and Open Single Sign-On
    • Integrating Other Services
    • Lightweight Integration Works Best
    • Avoiding Data Migration Headaches
    • Avoiding Duplication
    • Email Notifications: Managing Your Output from Multiple Applications
    • Making an API the Core of the Application
    • Handling People and Objects, the Stuff of Social Applications
  • Designing an API
    • RPC
    • REST
    • XMPP
    • Response Formats
  • Comparing Social APIs
    • Tumblr
    • Flickr
    • Twitter
  • Reviewing the APIs
    • Writable APIs
    • Extending and Fine-Tuning Your API
    • Wrapping API Calls
    • Using API Alternatives
    • Using HTML Badges
    • Interoperability Is Harder with Snowflake APIs
    • Sticking with Standards
    • Standardizing APIs
    • Using OpenSocial
    • Creating a Standard
  • Managing the Developer Community
    • API and Scaling Issues
    • Allowing Integration
    • Real Time Versus Near Time for APIs
    • APIs Can Be Restrictive
    • Not Just Your Own API
  • Create an API?
  • Summary
• 18. Launching, Marketing, and Evolving Social Applications
  • Loving and Hating the Home Page
    • Your Site Launch
    • The Soft-Launch Approach
    • The Hard-Launch Approach
    • Your Product Name
    • A Friendly Invitation
  • Financing Your Site
    • Offering Premium and Freemium Models
  • Marketing
  • Achieving and Managing Critical Mass
    • Arriving with Context
    • Considering Contact Import APIs and Their Importance
    • Using Tools and Services for Launch and Support
    • Nurturing the First Few Hundred Users
    • Encouraging Your Community
  • Evolving Your Site
    • Remaining in Beta
    • Balancing Feature Requests and Issue Management
    • Adding Functionality
    • Build Something New or Refine the Old?
    • Adding Functionality After Refining
    • Watching for What Your Community Demands
      • Delicious and Boolean search
      • Flickr printing and video
      • Twitter and @replies
    • Keeping Up with the Competition (or Not)
    • Avoiding Feature-Led Development
    • Encouraging Data-Supported Development
    • Making Useful Products (Experience-Led)
    • Determining When a Bug Is a Bug
    • Staying Focused and Coherent
    • Planning for Redesigns and Refactoring
  • Establishing the Rhythm of Your Evolving Application
  • Summary
• Index
• About the Author
• Colophon
• Copyright