UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.

Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.

Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.

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Spis treści

Unleashing the Power of UX Analytics. Proven techniques and strategies for uncovering user insights to deliver a delightful user experience eBook -- spis treści

• 1. The Fundamentals of UX - A Brief Overview to Level set
• 2. Just What Do We Mean by Analytics?
• 3. Why analytics are important to successful UX projects
• 4. Achieving Success Through a Repeatable Process
• 5. Northstar Statement - Your Greenlit Marching Orders
• 6. Change Management - It’s Not Just About the Systems, It’s About the People
• 7. Design Thinking - The Core Problem Solving Tool in a UX Practice
• 8. Interviews & Personas - Best Practices for Quick and Efficient User Understanding
• 9. Surveys - A High Level, Broad Stroke Tool for Quick Direction
• 10. UX Metrics - The Story of Operational Measurement
• 11. Live By Your Data, Die By Your Data
• 12. The Tools It Takes to Gather and Consolidate Information
• 13. Digital Transformation - An Enterprise Use of UX Analytics
• 14. Content Strategy & Analysis - An Analytics Based User-Centric Approach
• 15. Deliverables - You Wrapped the Research, Now What Do You Present?
• 16. Data Visualization - The Power of Visuals to Help with Cognition and Decisions
• 17. Heuristics - How We Measure Application Usability