The Software Paradox. The Rise and Fall of the Commercial Software Market - Helion
ebook
Autor: Stephen O'GradyISBN: 978-14-919-3769-3
stron: 62, Format: ebook
Data wydania: 2015-05-18
Księgarnia: Helion
Cena książki: 42,42 zł (poprzednio: 49,33 zł)
Oszczędzasz: 14% (-6,91 zł)
Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.
Welcome to the software paradox. In this O’Reilly report, RedMonk’s Stephen O’Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You’ll learn how this paradox came about and what your company can do in response.
This book covers:
- Why it’s growing more difficult to sell software on a standalone basis
- How software has come full circle, from enabler to product and back again
- The roles that open source, software-as-a-service, and subscriptions play
- How software developers have become the new kingmakers
- Why Microsoft, Apple, and Google epitomize this transition
- How the paradox has affected other tech giants, such as Oracle and Salesforce.com
- Strategies your software firm can explore, including alternative revenue models
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Spis treści
The Software Paradox. The Rise and Fall of the Commercial Software Market eBook -- spis treści
- The Software Paradox
- 1. What Is the Software Paradox?
- 2. The Evidence?
- The Four Generations of Software Valuation
- 3. How Did This Happen?
- Introduction
- The Challenge of Competing with Free
- The Challenge of Competing with Available
- The Challenge of Competing with Your Customer
- The Challenge of Developer Empowerment
- 4. The Software Paradox at Work
- Adobe
- Amazon
- Apple
- Atlassian
- IBM
- Nest
- Oracle
- Salesforce
- VMware/Pivotal
- 5. What to Do
- The Software Paradox and Your Business
- #1: Assume the Software Paradox to be True
- #2: Identify and Pursue Value
- #3: Diversify the Business
- Alternative Models to Explore
- Shift to Subscription Licensing
- Offer Your Software as a Service
- Build Around Data
- Think About Your Software As An Asset, Not Money
- Full Stack Startup
- The Software Paradox and Your Business
- 6. Final Thoughts
- About the Author
- Colophon
- Copyright