Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and - Helion
ebook
Autor: Michael KuhlmannTytuł oryginału: Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and ebook
ISBN: 9781847199812
stron: 166, Format: ebook
Data wydania: 2012-04-23
Księgarnia: Helion
Cena książki: 79,90 zł
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Spis treści
Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and eBook -- spis treści
- Social Media for WordPress
- Table of Contents
- Social Media for WordPress
- Credits
- Foreword
- About the Author
- About the Reviewers
- www.PacktPub.com
- Support files, eBooks, discount offers and more
- Why Subscribe?
- Free Access for Packt account holders
- Support files, eBooks, discount offers and more
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Time for actionheading
- What just happened?
- Pop quizheading
- Have a go heroheading
- Reader feedback
- Customer support
- Downloading the example code for this book
- Errata
- Piracy
- Questions
- 1. Share it the Easy Way
- Before you read this book
- A brief overview of social media
- Social media is the new Web 2.0
- Going social does not mean going viral
- The WordPress advantage
- Doing more with core functions
- The karma of pingbacks and comments
- Food for thought: RSS feed basics
- Time for actionbuilding an automated newsletter with a keyword-based RSS feed
- Part 1creating a subscriber signup form
- Part 2creating a keyword-specific RSS feed
- Part 3creating an automated newsletter campaign
- What just happened?
- Utilizing MailChimp and Yahoo! Pipes
- Partnering and building sponsorship opportunities
- Exploring more applications to this tutorial
- Pop quizunderstanding key terms and key concepts
- Have a go hero
- Summary
- 2. Building the Social Network: BuddyPress and WP Symposium
- Before you enable the social layer
- Take a measured approach to your feature rollout
- Make your passion your niche market
- Set aside time
- Top 10 plugins to supplement your BuddyPress site
- Activating BuddyPress plugins
- What just happened?
- The Default BuddyPress theme
- The Facebook connection
- Prepare for a work in progress
- Easing your users into BuddyPress
- Time for actionhow to convert site visitors to site members
- Part 1connecting your WordPress site with Facebook
- Part 2greeting your new visitors with a warm welcome
- Part 3providing your new site visitor with incentives
- What just happened?
- Use your own voice
- Dont overwhelm your new site members
- Profiling your site members
- Pop quizaudience engagement
- Gamification: The art of user-generated content
- Time for actionhow to get your users to create original content for you
- Part 1create a post content form with ratings
- Time for actionhow to enable users to share your content
- Part 2simplifying the process of sharing user reviews
- What just happened?
- Why post reviews and ratings matter
- BuddyPress versus WP Symposium
- The issue with privacy
- Single and multiple developers
- What can I build with WPS?
- Have a go hero
- Summary
- Before you enable the social layer
- 3. Community Forums for the Masses
- Comments versus forums
- When to use comments
- When to use forums
- When to use support forums
- Watching out for common pitfalls
- Time for actionhow to automatically display selective forum posts in Twitter
- Part 1setting up groups and forums for BuddyPress
- Part 2creating tweets through forum content
- Part 3automating and customizing tweets with WordPress
- (Optional) Part 4automatically deleting duplicate Twitter content
- What just happened?
- Keep your tweets conversational
- Benefits of automating processes
- Pop quizforum fun
- WP Symposium Forums and Simple:Press
- WP Symposium forums
- Summary
- Comments versus forums
- 4. VIP Memberships
- Three important facets of membership sites
- Customer value proposition
- Timing
- Time for actionhow to open limited membership registrations and reward users
- Part 1setting up member-accessible content
- Part 2adding a countdown to your members options page
- Part 3rewarding your site members
- What just happened?
- S2 Member and CubePoints
- Another foray into gamification
- Pop quizin the VIP
- Have a go hero
- Summary
- Three important facets of membership sites
- 5. Keeping Up with the Stats
- Understanding key terminology
- Pageviews versus hits
- Absolute unique visitors versus unique pageviews
- Bounce rates and conversion rates
- Creating a Google Analytics account and tracking your site
- Time for actionthe quick guide to implementing analytics for your site
- What just happened?
- Time for actiontracking a tweet to your site through Google Analytics
- What just happened?
- Reporting data with Google Analytics, bitly and Twitter
- The gold mine of campaign tracking
- Pop quizthe quick guide to analytics
- Reviewing and reporting analytics
- Comparing traffic from one week to another week
- Time for actionthe quick guide to reading analytics
- What just happened?
- Analysing your site data one week at a time
- Summary
- Understanding key terminology
- 6. Managing your Site
- Damage controlkey aspects of maintenance
- When to use a dedicated server
- When to upgrade WordPress and your plugins
- How to manage your site users
- Time for actionhow to create automated daily backups for your site
- What just happened?
- Advantages of using Dropbox
- Anticipating downtime
- The upsell during downtime
- Pop quizWordPress maintenance
- Getting organized and managing time
- Top ten free plugins to help you run your site efficiently
- Lowering the barrier of writing
- Time for actionhow to write and automatically publish posts through e-mail
- What just happened?
- Posting through Posterous
- Have a go hero
- Summary
- Damage controlkey aspects of maintenance
- 7. Beyond the Plugins Towards True Engagement
- Engaging site visitors
- Acknowledge
- Reciprocate
- Personalize
- Promote
- Repeat
- Time for actionhow to automatically tweet custom content
- Part 1Creating custom Google Alerts
- Part 2Automatically formatting your content for Twitter
- Part 3Automatically tweeting your content
- What just happened?
- Google Alerts and Yahoo! Pipes
- Using automated tweets to supplement original tweets
- Pop quizsocial media artillery
- Design speaks
- The essence of typography
- Mobile designushering in a new standard
- Beyond the Web
- Time for actionhow to create a vector-based QR code for print production
- QR codes and online promotions
- QR Codes and Microsoft tag
- The right format for the right job
- Have a go hero
- Summary
- Engaging site visitors
- A. Further Reading
- Chapter 1Share it the Easy Way
- Chapter 2Building the Social Network: BuddyPress and WP Symposium
- Chapter 3Community Forums for the Masses
- Chapter 4VIP Memberships
- Chapter 5Keeping Up with the Stats
- Chapter 6Managing your Site
- Chapter 7Beyond the Plugins Towards True Engagement
- Index