In today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations.

The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond.

By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement.

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Spis treści

Salesforce B2C Solution Architect's Handbook. Leverage Salesforce to create scalable and cohesive business-to-consumer experiences - Second Edition eBook -- spis treści

• 1. De-Mystifying Salesforce
• 2. Supporting Your Customers with Service Cloud
• 3. Direct-to-Consumer Selling with B2C Commerce
• 4. Engaging Customers with Marketing Cloud
• 5. Know Your Customer with Data Cloud (DC)
• 6. Salesforce Ecosystem – Building a Complete Solution
• 7. Role of a Solution Architect
• 8. Integration Architecture Options
• 9. Creating a 360° View of the Customer
• 10. Customizing for Common Business Needs
• 11. Enterprise Integration Strategies
• 12. Exam Preparation Tools and Techniques
• 13. Prerequisite Certifications
• 14. Commerce and Integration
• 15. Certification Scenarios