Presto Sketching. The Magic of Simple Drawing for Brilliant Product Thinking and Design - Helion

ebook

Autor: Ben Crothers
ISBN: 978-14-919-9423-8
stron: 370, Format: ebook
Data wydania: 2017-10-19
Księgarnia: Helion

Cena książki: 126,65 zł (poprzednio: 147,27 zł)
Oszczędzasz: 14% (-20,62 zł)

Osoby, które kupiły tę książkę, wybierały także »

Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching you think you have, Presto Sketching will help you lift your game in visual thinking and visual communication.

In this practical workbook, Ben Crothers provides loads of tips, templates, and exercises that help you develop your visual vocabulary and sketching skills to clearly express and communicate your ideas. Learn techniques like product sketching, storyboarding, journey mapping, and conceptual illustration. Dive into how to use a visual metaphor (with a library of 101 visual metaphors), as well as tips for capturing and sharing your sketches digitally, and developing your own style.

Designers, product managers, trainers, and entrepreneurs will learn better ways to explore problems, explain concepts, and come up with well-defined ideas - and have fun doing it.

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Spis treści

Presto Sketching. The Magic of Simple Drawing for Brilliant Product Thinking and Design eBook -- spis treści

Preface
- Acknowledgments
I. Presto Sketching Preparation
1. Introduction
- Sketching: Your Untapped Superpower
- Wait, Theres More Than Just Sketching Wireframes?
- How This Book Will Power Up Your Product Thinking and Design
- What You Wont Get from This Book
- Using This Book
- Enjoy the Ride
  - Exercises
    - Exercise 1-1: Warm-up process sketch
    - Exercise 1-2: Get someone to share your journey
  - Some Questions for You
    - What are your goals?
- Interview with Alex Riegelman
2. Winning in the New Visual Age
- Words Fail
- The Tsunami of Words Is Making Us Dumber
- Software Is Killing Our Communication
- We Need Synthesis
- Visuals Stick
- Everything Is Going Visual
- Its Time to Be a Visual Producer, Not Just a Consumer
  - Exercises
    - Exercise 2-1: Your information input map
    - Exercise 2-2: Your turn with the pen
  - Some Questions for You
    - Whats your information diet like?
    - What could you drop to make time to sketch?
- Interview with Glenn Stephenson
3. Building Your Confidence
- Rediscover Your Pony
- Sketching Lets You Be the Creator You Used to Be
- Sketching Is an Extension of Your Mind
  - A Quick Example
- Using the UST Model to Improve Your Confidence
  - Getting More Confident in Translating
  - Literal Representation
  - Metaphorical Representation
  - Diagrammatic representation
  - Conceptual Representation
- Sketching Is an Extension of Your Voice
- Sketching Is an Extension of Your Character
- Sketch Your Way to Confidence
- Lets Get Our Sketch On
  - Exercises
    - Exercise 3-1: Fail!
    - Exercise 3-2: Draw your inner critic
  - Some Questions for You
    - Whats your confidence goal?
    - What will you say to your inner critic?
    - Who are you comparing yourself to right now?
    - What can you do to encourage someone else?
- Interview with Jacqui OBrien
4. Getting the Right Materials
- The Materials Section That You Will Actually Read
- What Materials Star Sign Are You?
- Markers
- Paper and Sketchbooks
- Whiteboards
- Digital Surfaces
  - Graphic Tablets
  - Embedded LCD Graphic Tablets
  - Tablets and Apps
  - Take Admiral Akbars Advice
- Blending Traditional and Digital Media
- Sketching Materials at Work
  - Sketching Alone
  - Sketching in Groups
  - Sketching for Others
  - Exercises
    - Exercise 4-1: Treat yoself
    - Exercise 4-2: Break in those new materials
    - Exercise 4-3: Doodle some pixels
  - Some Questions for You
    - How do you compare the pair?
    - Pixels and/or paper?
    - How are whiteboards used at your work?
- Interview with Justin Cheong
II. Presto Sketching Techniques
5. Mastering the Basics
- Warming Up with Basic Lines
- Sketching at Different Scales
  - Exercises
    - Exercise 5-1: Parallel lines
    - Exercise 5-2: Get to the point
    - Exercise 5-3: Thats the shape of it
- Sketching Figures and Action
  - Say Goodbye to the Stick Figure
  - Exercises
    - Exercise 5-4: Basic figures
    - Exercise 5-5: Figures in action
    - Exercise 5-6: Silhouette figures
- Sketching Faces and Expressions
  - Exercises
    - Exercise 5-7: Play with faces
    - Exercise 5-8: Copy some emojis
    - Exercise 5-9: Sketch these emotions
- Lettering
  - Treat Your Handwriting as a Set of Fonts
  - Pumping More Meaning into Lettering
  - Exercises
    - Exercise 5-10: What are your fonts?
    - Exercise 5-11: Graphic word hunt
    - Exercise 5-12: Words as pictures
    - Exercise 5-13: Try different markers
- Sketching Simple Objects
  - A Word About Fidelity
  - Sketching Simple Objects Based on Simple Shapes
  - Exercises
    - Exercise 5-14: The essence of laptop
    - Exercise 5-15: All squared away
    - Exercise 5-16: Sketch your skyline
- Sketching Frames and Separators
  - Frames
  - Separators
  - Exercises
    - Exercise 5-17: Sketch a banner
    - Exercise 5-18: Sketch a ribbon
    - Exercise 5-19: Sketch some separators
  - Some questions for you
    - What if your last presentation was in pictures?
    - How could you improve on clip art?
    - What if your annual report was in pictures?
- Interview with Matthew Magain
6. Tackling More Complex Objects
- Lets Go Inside Out
- Some Object Libraries for You to Sketch
  - Exercises
    - Exercise 6-1: Find the shapes in an image near you
    - Exercise 6-2: Draw that image using foundation lines
    - Exercise 6-3: Sketch your favorite objects
    - Exercise 6-4: Treasure hunt
    - Exercise 6-5: Sketch how to make a pizza again
- Sketching Hands and Products
  - Exercises
    - Exercise 6-6: Give yourself a hand #1
    - Exercise 6-7: Give yourself a hand #2
  - Some Questions for You
    - What does your product look like being used?
    - What other products do your customers use?
- Interview with Andrew On Yi Lai
7. Harnessing Visual Metaphor
- Enter the Metaphor
  - Making It Visual
  - Making It Work
  - Icons: Visual Metaphors in Action
- How to Illustrate Concepts by Using Visual Metaphor
- How to Solve Problems by Using Visual Metaphor
  - We Have a Problem with Problems
- Mixing Metaphors
  - Exercises
    - Exercise 7-1: Easy visual metaphors
    - Exercise 7-2: More visual metaphors
    - Exercise 7-3: Mix your metaphors
    - Exercise 7-4: The lame boss cliché
- Visual Metaphor Library
  - Visual Metaphors from Nature
  - Visual Metaphors from Us
  - Visual Metaphors from Objects and Systems
  - Some Questions for You
    - What metaphors live at your work?
    - What metaphors are living in your presentations?
    - How might you reframe problems using visual metaphor?
8. Visualizing Abstract Concepts
- Conceptual Representation
- The Three Elements of Conceptual Thinking and Sketching
  - Entities
    - Example: Cane toads
    - Some common gotchas
  - Exercises
    - Exercise 8-1: Write down the entities
    - Exercise 8-2: Sketch the entities
  - Relationships
    - Example: Cane toads
  - Exercises
    - Exercise 8-3: Write down the relationships
    - Exercise 8-4: Sketch the relationships
  - Spaces
    - Example: Yep, you guessed itcane toads
  - Exercises
    - Exercise 8-5: Sketch the entities, relationships, and spaces
  - Some Questions for You
    - How might you reframe work-related problems using conceptual representation?
    - How might you communicate a work-related issue using conceptual representation?
III. Presto Sketching in Action
9. Bringing Out Your Style
- Would the Real Style Please Step Forward?
- Adding Visual Emphasis to Your Sketches
  - Formatting Images
  - Framing Images
  - Adding Texture to Images
  - Adding Shadows to Images
  - Halos and Other Visual Effects
  - Exercises
    - Exercise 9-1: Format some objects
    - Exercise 9-2: Add shadow to some objects
    - Exercise 9-3: Shadow boxing
- Color
  - The Meaning of Color
  - Combining Different Colors
    - The color wheel and color schemes
  - Applying Color in Different Ways
    - Spot color for emphasis and attention
    - Different colors for different meanings
    - Background color for structure and interest
    - Interface element color for interaction highlights
  - Exercises
    - Exercise 9-4: Practice sketching in color
    - Exercise 9-5: Dial up the drama by adding color
    - Exercise 9-6: A colorful hand and phone sketch
  - Some Questions for You
    - What do you want your style to be?
    - Whose work do you admire?
    - What are your sketching strengths?
10. Tackling the Problems
- Why All These Maps and Canvases?
  - How to Use These Patterns
    - Using them by yourself
    - Using them as a team
    - See the shapes in the conversation
- Understanding People with the Empathy Map
- Understanding Value Exchange by Using Value Relationship Mapping
- Understanding a Product Experience by Using Journey Mapping
- Understanding an Offering with the Value Proposition Canvas
- Understanding a System with Concept Modeling
  - Synthesize the Essence of the System
  - Use a Well-Understood Metaphor
- Understanding an Organization by Using the SWAM Canvas
- Understanding an Organizations Place in the World by Using the PESTLE Canvas
  - Some Questions for you
    - What keeps your customers up at night?
    - Do you have any silos in your organization?
    - What diagrams could you simplify to help communicate your system?
    - How quickly can a new hire get up and running?
    - Have you done something like a SWAM Canvas recently?
    - Could you give me a compelling elevator pitch for your product?
- Interview with John Tutt
11. Designing the Future
- Rallying Around a Common Future with the Team Purpose Map
- Envisioning the Future State of Your Customers with the Superhero Booth Sketch
- Exploring Goals with the Build-a-Bridge Sketch
  - Variations
- Knocking Down the Barriers with the Goal Barriers Sketch
- Envisioning a Future Product with the Experience Canvas
- Bringing Future Experiences to Life with Storyboarding
  - The Anatomy of Storyboards
    - Gutters
    - Reading flow
    - Staging and focus
    - Angles and shots
  - Exercises
    - Exercise 11-1: Play all the angles
    - Exercise 11-2: Your work, from all the angles
    - The power of storytelling
    - The Presto Sketching version of the Heros Journey
  - How to Sketch Storyboards to Explore and Explain a Problem
    - Step 1: Get clear on an authentic problem at the right moment
    - Step 2: Write the story first
    - Step 3: Get your story in touch with its emotions
    - Step 4: Roll camera
    - Example of an existing scenario
    - Step 1: Get clear on an authentic problem at the right moment
    - Step 2: Write the story first
    - Step 3: Get your story in touch with its emotions
    - Step 4: Roll camera
  - How to Sketch Storyboards to Explain a Solution
    - Step 1: Get clear on the benefit at the proper moment
    - Step 2: Write the story first
    - Step 3: Get your story in touch with its emotions
    - Step 4: Roll camera
    - Example of an envisioned scenario
    - Step 1: Get clear on the benefit at the proper moment
    - Step 2: Write the story first
    - Step 3: Get your story in touch with its emotions
    - Step 4: Roll camera
  - Exercises
    - Exercise 11-3: The relief of having a smart home
    - Exercise 11-4: What is the super you?
    - Exercise 11-5: Whats your main goal, and how will you get there?
    - Exercise 11-6: How will you knock down your barriers?
  - Some Questions for You
    - Does your team have a shared, clear purpose?
    - Are you chasing the feature and not the benefit?
    - What experience could you bring to life as a storyboard?
    - Who else could do with these helpful tools?
12. Plotting the Course
- Generating Actionable Ideas with the Concept Canvas
  - Please Be Careful Saying QR codes Around Me
  - Generate Actionable Concepts, Not Vague Ideas
- Prioritizing Action with the Hurdle Track Sketch
- Prioritizing Resources with the Resource Tank Sketch
  - Some Questions for You
    - Whats your teams attitude toward brainstorming?
    - What decisions could you help your team make with the Hurdle Track sketch?
    - How is your resource tank?
- Interview with Devon Bunce
13. Sharing Your Sketches with Others
- Theres Magic in the Making, Not Just Whats Made
- Capturing Your Sketches
  - Is It Time for You to Swap to Digital Sketching?
  - Think About How Youre Going to Use the Sketches
    - High-resolution printing
    - Instant sharing
    - Capturing for project work or for a presentation
    - Enhancing, coloring, and editing
- Storing and Sharing Your Sketches
- Reusing Your Sketches
  - Some Questions for You
    - What treasures does your smartphones photo app hold?
    - Do you have the start of a sketch icon library?
    - What sketches could you use in your work presentations?
    - What recent sketch makes you proud?
14. Spreading Your Wings
- Keep Looking for Opportunity
- Keep Your Tools (and Your Mind) Sharp
- Try New Materials
- What Next?
  - Get into the Community
  - Set Yourself Challenges
  - The Parting Line
A. Concept-to-Metaphor Transfigurator
B. Visual Pattern Reference-o-Tronic 3000
- Shared Clarity
- Fresh Thinking and Discovery
- Actionable Insights
- Invention
- Strategic Perspective
- Prioritizing
- Direction and Alignment
C. About the Author
Index