Making Futures Work - Helion

ISBN: 9781098148867
stron: 438, Format: ebook
Data wydania: 2024-06-05
Księgarnia: Helion
Cena książki: 152,15 zł (poprzednio: 176,92 zł)
Oszczędzasz: 14% (-24,77 zł)
Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.
This book demystifies the process of Futures Thinking into a language that's practical and useful for both designers and strategists. You'll learn about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.
Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you'll learn how to:
- Prepare your client, team, and/or audience for futures
- Facilitate and work with the fundamental methods and frameworks
- Gain advocacy and support within your organization
- Provide measurable value from the process and outcomes
- Build a futures culture and team
- Sustain a culture and support system beyond projects
Osoby które kupowały "Making Futures Work", wybierały także:
- Biologika Sukcesji Pokoleniowej. Sezon 3. Konflikty na terytorium 124,17 zł, (14,90 zł -88%)
- Windows Media Center. Domowe centrum rozrywki 66,67 zł, (8,00 zł -88%)
- Podręcznik startupu. Budowa wielkiej firmy krok po kroku 93,13 zł, (14,90 zł -84%)
- Ruby on Rails. Ćwiczenia 18,75 zł, (3,00 zł -84%)
- Scrum. O zwinnym zarz 78,42 zł, (14,90 zł -81%)
Spis treści
Making Futures Work eBook -- spis treści
- Foreword
- Preface
- Who This Book Is For
- Format of the Book
- Methods
- Stories from the Field
- Terminology
- OReilly Online Learning
- How to Contact Us
- Acknowledgments
- 1. A Fascination with the Future
- Survival of the Fittest
- Meteorology
- Mapping the Unknown
- Imagining the Future
- In Closing
- 2. A Primer on Process and Approach
- Stage 0: Preparing for Futures Work
- Understanding Your Audience
- The Futures Mindset
- Framing the Problem
- Framing the Project
- Stage 1: Strategic Foresight
- Trends and Futures Intelligence
- Analyzing Trends
- Scenarios and Implications
- Stage 2: Designing Futures
- Types of Futures Design
- Designing the Ideation Workshop
- Stage 3: Designing Strategy
- Planning for Strategy
- Measuring Success
- Integrating and Advocating for Futures in an Organization
- Stage 0: Preparing for Futures Work
- 1. Preparing for Futures Work
- 3. Understanding Your Audience
- The Diagnostic
- Situational Awareness
- Why Does Your Audience Want to Look into the Future, and What Are Their Goals?
- What Kind of Project Will Futures Be Applied To?
- How Are They Doing Short- and Long-Term Strategies? And Who Is in Charge of That Function Today?
- What Has or Hasnt Worked in the Past?
- How Much Do They Know About Futures Thinking?
- Who Are Your Potential Allies or Skeptics?
- What or Who Are the Potential Barriers or Threats to the Success of the Project?
- How Open Is the Organization to Change, Innovation, or Wild Ideas?
- What Are the Vocabulary and Artifacts They Are Using for Strategy Today?
- How Do They Think About the Future Today?
- Methods for Situational Awareness
- Sailboat Exercise
- SWOT
- Premortem
- Canvases
- Causal Layered Analysis
- In Closing
- 4. The Futures Mindset
- A Mindset and an Attitude
- Explain the Characteristics of a Futurist
- The Future Is Always VUCA
- The Futures Cone
- Analogies of a Journey
- Recognize and Embrace Fears and Failures
- The Futures Triangle
- The Weight of the Past
- The Pull of the Future
- The Push of the Present
- Show Relevant and Appropriate Examples
- In Closing
- 5. Framing the Problem
- Focusing Your Research
- The Focal Issue
- Time Horizon
- Geography/Region
- Stakeholders
- Demographics/Population Segment
- Domain Maps
- Problem Framing Canvases
- In Closing
- Focusing Your Research
- 6. Framing the Project
- Project Logistics
- Map Out the Project Timeline and Budget
- Plan Your Key Activities
- Secure Your Allies and Champions
- Align on the Deliverables
- Set Up Workspaces, Repositories, and Communication Preferences
- Determine Process Success Metrics
- Organizing Your Team
- Product or Project Manager
- Designers
- Strategists and Analysts
- Trend Researchers/Analysts
- Researchers
- Domain Experts
- Marketing and Communications
- Members Versus Collaborators Versus Allies
- In Closing
- Project Logistics
- 2. Strategic Foresight
- 7. Fundamentals of Foresight
- Strategic Foresight
- World Building
- Horizon Scanning
- Historical Analysis
- Bill Sharpes Three Horizons
- Futures Intelligence
- Using STEEP as a Multivariate Lens
- Trends, Drivers, and Signals
- Types of trends
- Quantitative versus qualitative intelligence
- Prioritizing Trends and Other Futures Intelligence
- Probability Versus Impact Matrix
- In Closing
- 8. World Building with Scenarios
- Scenario Formats
- Narratives
- Illustrated Images and Scenes
- Immersive and Interactive Experiences
- Jim Dators Scenario Archetypes
- The Axes of Uncertainty
- Future Personas
- Implication Mapping
- Sequencing Methods
- In Closing
- Scenario Formats
- 3. Designing Futures
- 9. Designing Futures
- Speculative Design
- Types and Formats of Futures Design
- Critical Design
- Design Fiction
- Science Fiction Prototyping
- Speculative Design for Discourse and Strategy
- Using Speculative Design for Provocation, Discourse, Critique, or Debate
- Using Speculative Design for Strategy
- Prototyping the Future Today
- In Closing
- 10. Designing the Ideation Workshop
- Preparing for the Workshop
- Collect and Prepare Your Research Artifacts for Ideation
- Pre-reads
- In-workshop reminders
- Identify Who Will Be Participating and Prepare Them for the Session
- Design the Ideation Experience (Selecting the Methods)
- Collect and Prepare Your Research Artifacts for Ideation
- Ideation Methods
- Rapid Ideation
- Prompts
- Narrative-Based Prompts
- Headlines and Stories from the Future
- Immersive Experiences
- Using Illustrations for Future Visioning
- Using Generative AI Tools for Future Visioning
- In Closing
- Preparing for the Workshop
- 4. Designing Strategy
- 11. Strategy
- Preparing for Strategy
- Planning for the Activities
- Try to Use What Is Already in Place to Measure Success
- Determine Whether New Metrics Are Necessary
- Invite the Appropriate Stakeholders
- Choose the Frameworks or Methods Youll Use for Planning
- Backcasting
- Long-Term, Medium-Term, and Short-Term Planning
- McKinseys Three Horizons
- Jump-Starting Innovation
- Measuring Success
- Innovation Accounting
- Indicator Monitoring
- Implementation and Delivery
- In Closing
- 12. Integrating Futures into Your Organization
- From the Inside
- Youll Be the First to Introduce Futures to Your Team or Organization
- Deliver a presentation
- Find supporters and champions
- Invite an external speaker
- Distribute or post inspiration internally
- Have a lunch meeting (brown-bag it)
- Conduct a workshop
- Advocate for a project
- Use a method on a current project
- Youve Established Some Support Within Your Group or Team and Want to Introduce Futures to Other Groups Within the Organization
- Youre Hired to Lead a Team or to Be Part of a Team That Is or Will Be Intentionally Practicing Futures
- A Strategic Function or Business Unit Already Exists That May or May Not Use Futures, and You Would Like to Collaborate or Introduce It to Them
- Youll Be the First to Introduce Futures to Your Team or Organization
- From the Outside
- You Are Hired Specifically to Use Futures on a Project
- Youre Hired to Train an Organization or Team
- An Organization Is Curious About Futures and Is Asking You to Introduce the Topic
- Where and Why Futures Succeeds or Fails
- How Futures Fail (Collapse Scenarios)
- Change or loss of leadership
- Focus on survival
- Lack of funding
- Competition with current strategic processes
- Refusal of other business units to adopt the plan
- Disintegration of excitement or change in interests
- Overly complex or dogmatic processes or practitioners
- How Futures Succeeds (Transformational Scenarios)
- Strategic leadership that is invested in long-term thinking
- Teams that are interested in more strategic thinking
- Innovation and growth initiatives
- Long product cycles
- A product or service intent on large-scale change
- How Futures Fail (Collapse Scenarios)
- In Closing
- From the Inside
- Afterword
- Next Steps: Continuing Your Journey
- Apply Futures Thinking to Your Own Life
- Complementary Approaches
- New Responsibilities
- Glossary
- Index