Laws of UX. Using Psychology to Design Better Products & Services - Helion
ebook
Autor: Jon YablonskiISBN: 9781492055266
stron: 152, Format: ebook
Data wydania: 2020-04-21
Księgarnia: Helion
Cena książki: 143,65 zł (poprzednio: 167,03 zł)
Oszczędzasz: 14% (-23,38 zł)
Tagi: Inne
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
You’ll learn:
- How aesthetically pleasing design creates positive responses
- The principles from psychology most useful for designers
- How these psychology principles relate to UX heuristics
- Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
- Ethical implications of using psychology in design
- A framework for applying these principles
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Spis treści
Laws of UX. Using Psychology to Design Better Products & Services eBook -- spis treści
- Preface
- Why I Wrote This Book
- Who This Book Is For
- Whats in This Book
- OReilly Online Learning
- How to Contact Us
- Acknowledgments
- 1. Jakobs Law
- Overview
- Origins
- Examples
- Conclusion
- 2. Fittss Law
- Overview
- Origins
- Examples
- Conclusion
- 3. Hicks Law
- Overview
- Origins
- Examples
- Conclusion
- 4. Millers Law
- Overview
- Origins
- Examples
- Conclusion
- 5. Postels Law
- Overview
- Origins
- Examples
- Conclusion
- 6. PeakEnd Rule
- Overview
- Origins
- Examples
- Conclusion
- 7. AestheticUsability Effect
- Overview
- Origins
- Examples
- Conclusion
- 8. von Restorff Effect
- Overview
- Origins
- Examples
- Conclusion
- 9. Teslers Law
- Overview
- Origins
- Examples
- Conclusion
- 10. Doherty Threshold
- Overview
- Origins
- Examples
- Conclusion
- 11. With Power Comes Responsibility
- How Technology Shapes Behavior
- Intermittent Variable Rewards
- Infinite Loops
- Social Affirmation
- Defaults
- (Lack of) Friction
- Reciprocity
- Dark Patterns
- Why Ethics Matter
- Good Intentions, Unintended Consequences
- The Ethical Imperative
- Slow Down and Be Intentional
- Think Beyond the Happy Path
- Diversify Teams and Thinking
- Look Beyond Data
- How Technology Shapes Behavior
- 12. Applying Psychological Principles in Design
- Building Awareness
- Visibility
- Show-and-Tell
- Design Principles
- Defining Your Principles
- Best Practices
- Connecting Principles to Laws
- Conclusion
- Building Awareness
- Index