Internet Marketing with WordPress. Use the power of WordPress to target customers, increase traffic, and build your business with this book and - Helion

ebook

Autor: David Mercer, Matt Mullenweg
Tytuł oryginału: Internet Marketing with WordPress. Use the power of WordPress to target customers, increase traffic, and build your business with this book and ebook.
ISBN: 9781849516754
stron: 112, Format: ebook
Data wydania: 2011-11-24
Księgarnia: Helion

Cena książki: 64,99 zł

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Spis treści

Internet Marketing with WordPress. Use the power of WordPress to target customers, increase traffic, and build your business with this book and eBook -- spis treści

Internet Marketing with WordPress
- Table of Contents
- Internet Marketing with WordPress
- Credits
- About the Author
- Acknowledgement
- About the Reviewer
- www.PacktPub.com
  - Support files, eBooks, discount offers, and more
    - Why Subscribe?
    - Free Access for Packt account holders
- Preface
  - What this book covers
  - What you need for this book
  - Who this book is for
  - Conventions
  - Reader feedback
  - Customer support
    - Downloading the example code
    - Accessing the online exercises & quizzes
    - Errata
    - Piracy
    - Questions
- 1. Introduction to WordPress Marketing
  - Fitting into your niche
  - Internet marketing overview
  - Understanding Internet marketing
  - Pre-marketing preparation
    - Pre-marketing preparation procedure
  - Defining business objectives
  - Identifying the target audience
    - Reach the target audience
  - Summary
- 2. Creating Content to Attract the Target Readers
  - The case for content
  - Understanding content
  - Creating content
    - Quality content
    - Engaging content
    - Creating a stir with link bait
    - Reach bait
  - Summary
- 3. Building Traffic I: Search Engine Optimization
  - Understanding Internet search
  - SEO for WordPress sites
    - Site structure
    - Page structure
    - Keywords and phrases
    - Tags and categories
    - Document structure
      - Headings
      - Images
      - Links
  - Dos and donts
    - Do
    - Don't
  - Summary
- 4. Building Traffic II: Socializing WordPress
  - Understanding social networks
    - Facebook
      - Automatic Facebook access to WordPress
    - LinkedIn
    - Twitter
      - Integrate your blog with Twitter
    - Digg & Reddit
    - Stumbleupon
  - Integrating your WordPress blog
  - Summary
- 5. Building Traffic III: Building Relationships
  - Trust and relationships with WordPress
    - Finding people with similar interestsTag Surfer
    - Get on the radar with other WordPress blogs
  - RSS feeds from your blog
  - Advertising online, articles, and press releases
    - Reviews
    - Articles
    - Paid marketing
    - Press releases
  - Forums and groups
  - Summary
- 6. Converting Traffic
  - Converting traffic into followers
    - Making it easy for people to follow you
      - Creating a custom "Follow me" widget
  - Converting traffic into customers
    - Advertising effectively
    - Creating powerful landing pages
      - Headline
      - Context
      - Call-to-action
      - Visual appeal
      - The lead
      - Corroboration
  - Summary
- 7. Analyze, Refine, and Repeat
  - Use analytics
  - Using Webmaster tools
  - The Internet marketing cycle
  - Implement multiple landing pages
  - Summary
- Index