Information Architecture. For the Web and Beyond. 4th Edition - Helion

ebook

Autor: Louis Rosenfeld, Peter Morville, Jorge Arango
ISBN: 978-14-919-1354-3
stron: 486, Format: ebook
Data wydania: 2015-09-09
Księgarnia: Helion

Cena książki: 186,15 zł (poprzednio: 216,45 zł)
Oszczędzasz: 14% (-30,30 zł)

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Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.

To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

This book includes:

An overview of IA and the problems it solves for creating effective digital products and services
A deep dive into IA components, including organization, labeling, navigation, search, and metadata
Processes and methods that take you from research to strategy, design, and IA implementation

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Spis treści

Information Architecture. For the Web and Beyond. 4th Edition eBook -- spis treści

Preface
- Whats New in the Fourth Edition
- Organization of This Book
- Audience for This Book
- Conventions Used in This Book
- Contacting the Authors
- Safari Books Online
- How to Contact Us
- Acknowledgments
I. Introducing Information Architecture
1. The Problems That Information Architecture Addresses
- Hello, iTunes
- The Problems Information Architecture Addresses
  - Information Overload
  - More Ways to Access Information
- Enter Information Architecture
  - Places Made of Information
  - Coherence Across Channels
  - Systems Thinking
- Recap
2. Defining Information Architecture
- Definitions
- Just Because You Cant See It, Doesnt Mean It Isnt There
- Toward a Damned Good Information Architecture
  - Context
  - Content
  - Users
- Recap
3. Design for Finding
- The Too-Simple Information Model
- Information Needs
- Information-Seeking Behaviors
- Learning About Information Needs and Information-Seeking Behaviors
- Recap
4. Design for Understanding
- A Sense of Place
- The Architecture of (Real-World) Places
- Places Made of Information
- Organizing Principles
- Structure and Order
- Typologies
- Modularity and Extensibility
- The Happiest Place(s) on Earth
- Recap
II. Basic Principles of Information Architecture
5. The Anatomy of an Information Architecture
- Visualizing Information Architecture
- Top-Down Information Architecture
- Bottom-Up Information Architecture
- Invisible Information Architecture
- Information Architecture Components
  - Browsing Aids
  - Search Aids
  - Content and Tasks
  - Invisible Components
- Recap
6. Organization Systems
- Challenges of Organizing Information
  - Ambiguity
  - Heterogeneity
  - Differences in Perspectives
  - Internal Politics
- Organizing Information Environments
- Organization Schemes
  - Exact Organization Schemes
    - Alphabetical schemes
    - Chronological schemes
    - Geographical schemes
  - Ambiguous Organization Schemes
    - Topical organization schemes
    - Task-oriented schemes
    - Audience-specific schemes
    - Metaphor-driven schemes
    - Hybrid schemes
- Organization Structures
  - The Hierarchy: A Top-Down Approach
    - Designing hierarchies
  - The Database Model: A Bottom-Up Approach
  - Hypertext
- Social Classification
- Creating Cohesive Organization Systems
- Recap
7. Labeling Systems
- Why You Should Care About Labeling
- Varieties of Labels
  - Labels as Contextual Links
- Labels as Headings
  - Labels Within Navigation Systems
  - Labels as Index Terms
  - Iconic Labels
- Designing Labels
  - General Guidelines
    - Narrow the scope whenever possible
    - Develop consistent labeling systems, not labels
  - Sources of Labeling Systems
    - Your current information environment
    - Comparable and competitive environments
    - Controlled vocabularies and thesauri
  - Creating New Labeling Systems
    - Content analysis
    - Content authors
    - User advocates and subject matter experts
    - Users (directly)
      - Card sorting
      - Free-listing
    - Users (indirectly)
      - Search log analysis
  - Tuning and Tweaking
- Recap
8. Navigation Systems
- Types of Navigation Systems
- Gray Matters
- Browser Navigation Features
- Placemaking
- Improving Flexibility
- Embedded Navigation Systems
  - Global Navigation Systems
  - Local Navigation Systems
  - Contextual Navigation
  - Implementing Embedded Navigation
- Supplemental Navigation Systems
  - Sitemaps
  - Indexes
  - Guides
  - Configurators
  - Search
- Advanced Navigation Approaches
  - Personalization and Customization
  - Visualization
  - Social Navigation
- Recap
9. Search Systems
- Does Your Product Need Search?
- Search System Anatomy
- Choosing What to Index
  - Determining Search Zones
    - Navigation versus destination
    - Indexing for specific audiences
    - Indexing by topic
    - Indexing recent content
  - Selecting Content Components to Index
- Search Algorithms
  - Pattern-Matching Algorithms
    - Recall and precision
  - Other Approaches
- Query Builders
- Presenting Results
  - Which Content Components to Display
  - How Many Documents to Display
  - Listing Results
    - Sorting by alphabet
    - Sorting by chronology
    - Ranking by relevance
    - Ranking by popularity
    - Ranking by users or experts ratings
    - Ranking by pay-for-placement
  - Grouping Results
  - Acting on Results
    - Call to action
    - Select a subset of results
    - Save a search
- Designing the Search Interface
  - The Box
  - Autocomplete and Autosuggest
  - Advanced Search
  - Supporting Revision
    - Repeat search in results page
    - Explain where results come from
    - Explain what the user did
    - Integrate searching with browsing
  - When Users Get Stuck
- Where to Learn More
- Recap
10. Thesauri, Controlled Vocabularies, and Metadata
- Metadata
- Controlled Vocabularies
  - Synonym Rings
  - Authority Files
  - Classification Schemes
  - Thesauri
- Technical Lingo
- A Thesaurus in Action
- Types of Thesauri
  - Classic Thesaurus
  - Indexing Thesaurus
  - Searching Thesaurus
- Thesaurus Standards
- Semantic Relationships
  - Equivalence
  - Hierarchical
  - Associative
- Preferred Terms
  - Term Form
  - Term Selection
  - Term Definition
  - Term Specificity
- Polyhierarchy
- Faceted Classification
- Recap
III. Getting Information Architecture Done
11. Research
- A Research Framework
- Context
  - Getting Buy-In
  - Background Research
  - Introductory Presentations
  - Research Meetings
    - Strategy team meeting
    - Content management meeting
    - Information technology meeting
  - Stakeholder Interviews
  - Technology Assessment
- Content
  - Heuristic Evaluation
  - Content Analysis
    - Gathering content
    - Analyzing content
  - Content Mapping
  - Benchmarking
    - Competitive benchmarking
    - Before-and-after benchmarking
- Users
  - Usage Analysis
  - Search Log Analysis
  - Customer-Support Data
- Participant Definition and Recruiting
  - Surveys
  - Contextual Inquiry
  - Focus Groups
- User Research Sessions
  - Interviews
  - Card Sorting
  - User Testing
- In Defense of Research
  - Overcoming Research Resistance
    - Youre likely to save time and money by doing research
    - Managers dont know what your users want
    - We need to do information architecture research
- Recap
12. Strategy
- What Is an Information Architecture Strategy?
- Strategies Under Attack
- From Research to Strategy
- Developing the Strategy
  - Think
  - Articulate
  - Communicate
  - Test
- Work Products and Deliverables
  - Metaphor Exploration
  - Scenarios
    - Sample scenario
  - Case Studies and Stories
  - Conceptual Diagrams
  - Sitemaps and Wireframes
- The Strategy Report
  - A Sample Strategy Report
    - Executive summary
    - Audiences, mission, and vision for the site
    - Lessons learned
    - Architectural strategies and approaches
    - Content management
- The Project Plan
- Presentations
- Recap
13. Design and Documentation
- Guidelines for Diagramming an Information Architecture
- Communicating Visually
- Sitemaps
  - High-Level Architecture Sitemaps
  - Digging Deeper into Sitemaps
  - Keeping Sitemaps Simple
  - Detailed Sitemaps
  - Organizing Your Sitemaps
- Wireframes
  - Types of Wireframes
  - Wireframe Guidelines
- Content Mapping and Inventory
- Content Models
  - Why Do They Matter?
    - Supporting contextual navigation
    - Coping with large amounts of content
  - An Example
  - A Valuable Process
- Controlled Vocabularies
- Design Collaboration
  - Design Sketches
  - Interactive Prototypes
  - Point-of-Production Information Architecture
- Putting It All Together: Information Architecture Style Guides
  - The Why Stuff
  - The How Stuff
- Recap
Coda
- Putting the Arc in Information Architecture
- A Recap of What Weve Learned
- Now Its Your Turn
A. References
- Books
- Professional Organizations
Index