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Funded. The Entrepreneur's Guide to Raising Your First Round - Helion

Funded. The Entrepreneur's Guide to Raising Your First Round
ebook
Autor: Katherine Hague
ISBN: 978-1-4919-4021-1
stron: 174, Format: ebook
Data wydania: 2016-09-21
Księgarnia: Helion

Cena książki: 84,92 zł (poprzednio: 98,74 zł)
Oszczędzasz: 14% (-13,82 zł)

Dodaj do koszyka Funded. The Entrepreneur's Guide to Raising Your First Round

The venture capital world is often intimidating and hard to navigate, even for the most seasoned entrepreneurs. But it doesn’t have to be. Entrepreneurs who run effective fundraising processes don’t do it by accident. With this book, you’ll learn what it takes to successfully raise a round of funding for your company.

Author Katherine Hague explains how the venture capital industry works, and walks you through each step necessary to plan, execute, and optimize your own fundraising round. Packed full of exercises, checklists, and templates, this book guides you through the process from start to finish. It’s ideal for entrepreneurs raising later rounds of capital, as well as those just starting out.

  • Gain an understanding of core venture capital concepts and standards
  • Learn how to develop and hone an investor pitch
  • Come away with a plan to hit the fundraising trail for your company
  • Develop the confidence you need to negotiate key terms in a funding deal
  • Understand best practices in fundraising, and learn how to avoid the top 10 fundraising mistakes

Dodaj do koszyka Funded. The Entrepreneur's Guide to Raising Your First Round

 

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Dodaj do koszyka Funded. The Entrepreneur's Guide to Raising Your First Round

Spis treści

Funded. The Entrepreneur's Guide to Raising Your First Round eBook -- spis treści

  • Preface
    • Why Funded?
    • Is This Book for You?
    • What Youll Find Inside
    • TheEntrepreneursGuide.com
    • Safari Books Online
    • How to Contact Us
    • Acknowledgments
  • I. Building a Foundational Knowledge
  • 1. What Makes a Startup Fundable?
    • How Investors Make Money
    • The Unicorn
    • Investor Expectations as You Grow
    • Tier 1 Venture Funds
    • Conclusion
  • 2. Venture Capital: The Pros, Cons, and Alternatives
    • Arguments in Favor of Venture Capital
      • Accelerated Growth
      • Network
      • Credibility
      • Exposure
      • Benchmarking
      • Funding Research and Development
    • Arguments Against Venture Capital
      • Loss of Equity and Control
      • Distraction
      • Changed Exit Opportunities
    • Five Alternatives to Venture Capital
      • Reward-Based Crowdfunding
        • Why crowdfund?
        • What is the downside?
      • Commercial Loans
        • Why commercial loans?
        • What is the downside?
      • Government Grants
        • Why grants?
        • What is the downside?
      • Government Subsidies and Tax Incentives
        • Why government subsidies and tax incentives?
        • What is the downside?
      • Bootstrapping
        • Why bootstrapping?
        • What is the downside?
    • Conclusion
      • Are You a Venture-Backable Business?
      • Are You OK with the Downsides of Venture Capital?
      • Rate Your Alternatives
  • 3. Ownership and Valuations
    • Understanding Ownership
    • Share Classes
      • Common Shares
      • Preferred Shares
      • Stock Options
        • Option Pools
        • Building a Hiring Plan
      • Warrants
    • Calculating Valuations
    • Factors Affecting Valuation
      • Market Interest
      • Experience
      • Location
      • Company Stage
    • Is There a More Scientific Way to Calculate a Valuation?
    • Types of Investment Vehicles
      • Priced Rounds
      • Convertible Notes
        • Maturity date
        • Cap
        • Discount
      • SAFEs
    • Conclusion
  • 4. Structuring Your Raise
    • Timing Your Raise
      • Have at Least Six Months of Runway
      • Understand Your Seasonality
      • Plan Around Industry Events
      • Plan Around Company Milestones
      • Avoid Holidays
    • How Much to Raise
    • Structuring a Funding Round
    • Conclusion
  • II. Preparing for the Fundraising Trail
  • 5. What Investors Are Looking For
    • Team
    • Market
      • Market Size
      • Product/Market Fit
      • Red Flags
    • Product
    • Traction
      • Recurring Revenue
      • Active Users
      • Month-on-Month Growth
      • Addtional Metrics
    • Other Factors Relating to Fundability
      • Social Proof
        • Past investors
        • Media
        • Your network/introductions
      • Geography
      • The State of Your Corporate Records
        • Keep a clean cap table
        • Avoid intellectual property assignment issues
        • Keep financials up-to-date
    • Conclusion
  • 6. Building the Pitch
    • Cleaning Up Your Online Brand
      • LinkedIn
      • URL and Email
      • Social
      • Media
      • Website
      • Photos
    • Elevator Pitch
    • The Pitch Deck
    • What to Do When Preparing Your Deck
      • Use Data
      • Paint the Big Picture
      • Iterate
      • Put Time into Design
    • What Not to Do When Preparing Your Deck
      • Dont List a Valuation
      • Dont Include Everything
      • Dont Be Unrealistic
        • What About Business Plans?
    • Conclusion
  • 7. Preparing for Due Diligence
    • How Due Diligence Is Conducted
    • Responding to a Due Diligence Request
    • How to Prepare for Due Diligence
    • Conclusion
  • 8. Drafting Financial Projections
    • How to Properly Prepare a Financial Statement
      • List Deferred Revenue Separate from Other Revenue
      • List One-Time Revenue Separate from Other Revenue
      • List Booked Revenue Separate from Other Revenue
      • Pay Close Attention to Cash Flow
      • Be Conscious of Overspending
      • Properly Handle Assumptions
        • Openly list assumptions
        • Make bottom-up assumptions
        • Include scenario analysis
      • Understand the Cost of Goods Sold
      • Address Bad Debt Expenses
      • Show Loan Payments
      • Include Taxes and Benefits
      • Include Wiggle Room
      • Provide Breakeven Analysis
      • Include the Founders Salary
      • Include Both Historical and Projected Data
      • Output Key Metrics
    • Conclusion
  • III. Executing Your Fundraise
  • 9. The Investor Pipeline
    • Types of Target Investors
      • Venture Capitalists
      • Angel Investors
    • Creating a Target Investor List
    • Evaluating Investor Fit
      • Personality Fit
      • Domain Expertise
      • Activity
      • Track Record
      • Strategic Fit
      • Stage
      • Tenure
      • Fund Hierarchy
      • East Coast Versus West Coast
    • Making Initial Contact with Investors You Dont Know
      • Join an Accelerator
      • Enter Pitch Competitions
      • Get Warm Intros
        • Sample: Forwardable Email
      • Attend Events
      • Do Cold Outreach
    • Increasing Response Rates and Building Rapport
      • Find Common Ground
      • Add Value
      • Multiple Points of Contact
      • Stay in Touch
    • Timing Your Outreach
    • The Initial Pitch Meeting
      • Body Language Mistakes
      • Questions Investors May Ask You
      • Questions to Ask Investors
      • Post-Meeting To-Do List
      • Post-Meeting Mistakes to Avoid
      • Things to Avoid When Pitching
    • Conclusion
  • 10. The Anatomy of a Term Sheet
    • Understanding the Term Sheet
    • How Term Sheets Are Structured
      • The Deal and Key Players
      • Rights and Responsibilities
        • Restrictions on transfer
        • Participation rights
        • Cosale rights
        • Drag-along rights
        • Liquidation preference
        • Founder vesting
      • Housekeeping
        • Intellectual property rights
        • Information rights
        • Legal fees and confidentiality clause
    • Negotiating a Term Sheet
    • Conclusion
  • 11. Closing the Deal
    • Securing a Lead
    • Due Diligence and Drafting
    • Filling the Round
    • Drafting
    • Signing and Closing
    • Managing Investors
    • Conclusion
  • IV. The Top Tens
  • 12. The Top 10 Tips for Equity Crowdfunding
    • 1. Prepare Yourself Legally
    • 2. Pick the Right Platform for You
    • 3. Follow Other Deals
    • 4. Work Directly with the Platform
    • 5. Create a Great Deal Room
    • 6. Time the Crowdfunding Portion of Your Raise Carefully
    • 7. Get Backed by Influencers on the Platform
    • 8. Take Advantage of Syndicates
    • 9. Line Up Your Initial Backers
    • 10. Be Data Focused
  • 13. The Top 10 Fundraising Mistakes
    • 1. Waiting Too Long to Raise
    • 2. Raising with Nothing More Than an Idea
    • 3. Putting All Your Eggs in One Basket
    • 4. Overemphasizing the Importance of Valuation and Overoptimizing Terms
    • 5. Not Hearing No
    • 6. Not Doing Your Research
    • 7. Not Having a Lead Investor
    • 8. Pitching Poorly
    • 9. Prioritizing Money over the Right Investor
    • 10. Not Understanding Your Own Business
    • Bonus: Raising Too Much or Too Little Money
  • 14. The Top 10 Fundraising Hacks
    • 1. Set a Deadline to Create Urgency
    • 2. Network Your Way to Investors Through Entrepreneurs
    • 3. Time Media Around a Raise
    • 4. Inflate Demand
    • 5. Play Investors Against One Another
    • 6. Use Software to Get to Know Investors
    • 7. Use Social Media to Turn Cold Outreaches into Warm Leads
    • 8. Make Local Investors Think You Have Valley Interest
    • 9. Say When Youll Be in Town, Even if You Dont Know Yet
    • 10. Act Like Youre Based in the ValleyAt Least Part-Time
  • Conclusion
  • Index

Dodaj do koszyka Funded. The Entrepreneur's Guide to Raising Your First Round

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