In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively.
Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.
This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.
Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.
By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.

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Spis treści

Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination eBook -- spis treści

• 1. Product Marketing - an Introduction
• 2. Inbound Product Marketing: Product Innovation
• 3. Outbound Product Marketing: Driving Product Adoption & Growth
• 4. Market Research and Competitive Analysis: Strategies to Enhance Innovation
• 5. Customer Research: Creating Effective Voice of Customer Programs
• 6. Customer Segmentation and Buyer Personas
• 7. Influencing the Product Roadmap
• 8. Competitive Positioning and Messaging for Growth
• 9. GTM Strategies for an Exponential Growth
• 10. Enable Your Sales Team & Maximise Effectiveness
• 11. Ensure Internal Stakeholders Buy-In
• 12. Analysts Relations