Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency.
Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency.
By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.

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Spis treści

Automating Salesforce Marketing Cloud. Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples eBook -- spis treści

• 1. What is Automation?
• 2. SFMC Automation Tools
• 3. SFMC Automation Best Practices
• 4. Automating Email Sends
• 5. Automating Your ETL and Data
• 6. The Magic of Script Activities
• 7. The Power of In-Step APIs
• 8. Creating Mini Web Apps
• 9. Getting Started with Custom Integrations
• 10. Exploring SFMC as a Piece of the Puzzle
• 11. Exploring SDKs, APIs, and Specs
• 12. Webhooks and Microservices
• 13. Exploring Custom Journey Builder Activities
• 14. Carpe Omnia