To be a success, a website has to attract-and keep--visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free--service that tracks visitor activity on your site so you know which of your Web pages they love, and-just as important--which pages don't work for them. Using this information, you can fine-tune your site to keep the visitors coming.

This Mini Missing Manual is excerpted from Creating a Web Site: The Missing Manual.

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Spis treści

Attract Visitors to Your Site: The Mini Missing Manual eBook -- spis treści

• Attract VisitorsTo Your Site
  • Your Website Promotion Plan
  • Spreading the Word
    • Reciprocal Links
    • Web Rings
    • Shameless Self-Promotion
    • Return Visitors
  • Adding Meta Elements
    • The Description Meta Element
    • The Keyword Meta Element
  • Directories and Search Engines
    • Directories
    • Search Engines
  • Tracking Visitors
    • Understanding Google Analytics
    • Signing Up for Google Analytics
    • Examining Your Web Traffic