Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.

The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch.

After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.

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Spis treści

Actionable Gamification. Beyond Points, Badges, and Leaderboards eBook -- spis treści

• 1. When the Surreal Blends into our World
• 2. The PBL Fallacy
• 3. The Octalysis Framework
• 4. Putting Gamification in its Place
• 5. The First Core Drive - Epic Meaning & Calling
• 6. The Second Core Drive - Development & Accomplishment
• 7. The Third Core Drive - Empowerment of Creativity & Feedback
• 8. The Fourth Core Drive - Ownership & Possession
• 9. The Fifth Core Drive - Social Influence & Relatedness
• 10. The Sixth Core Drive: Scarcity & Impatience
• 11. The Seventh Core Drive - Unpredictability & Curiosity
• 12. The Eighth Core Drive - Loss & Avoidance
• 13. Left Brain vs Right Brain Core Drives
• 14. The Mysteries of White Hat and Black Hat Gamification
• 15. Understanding Other Gamification and Behavioral Frameworks with Octalysis
• 16. Level I Octalysis in Action
• 17. Designing a project from scratch with Octalysis
• 18. The Journey Goes On