Design is everywhere. Take a look around you right now and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize and even date have been designed by UX specialists to offer you the best experiences when using their products and services.

Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field--by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products.

The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product.

The book includes an exclusive invitation to join an online UX designers' community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author. See you there!

Sneak a peek at some of the new and updated principles in this UX design book:

Work with user expectations, not against them

Make interactive elements obvious and discoverable

Optimize your interface for mobile

Streamline creating and entering passwords

Respect users' time and effort in your Forms

Use animation with care in user interfaces

How to handle destructive user actions

Chatbots are usually a bad idea

Use A/B testing to test your ideas

Let users give feedback, but don't hassle them

Make it clear to users if they're joining or signing-in

Only use modal views for blocking actions

Complexity can be good for some users

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Spis treści

101 UX Principles. Actionable Solutions for Product Design Success - Second Edition eBook -- spis treści

• 1. Everyone Can Be Great at UX
• 2. Be Strategic About Using These Principles
• 3. Don’t Be Afraid to Ship Something Simple…
• 4. …But Complexity Can Be Good for Some Users
• 5. Use A/B Testing To Test Your Ideas
• 6. Test with Real Users
• 7. Nobody Cares About Your Brand
• 8. Don't Use More Than Two Typefaces
• 9. Users Already Have Fonts on Their Computers, So Use Them
• 10. Use Type Size and Weight to Depict an Information Hierarchy
• 11. Use a Sensible Default Size for Body Copy
• 12. Use an Ellipsis to Indicate That There's a Further Step
• 13. Make Interactive Elements Obvious and Discoverable
• 14. Make Buttons a Sensible Size and Group Them Together by Function
• 15. Make the Whole Button Clickable, Not Just the Text
• 16. Don’t Invent New, Arbitrary Cont rols
• 17. Search Should be a Text Field with a Button Labeled Search
• 18. Sliders Should Be Used for Non-Quantifiable Values Only
• 19. Use Numeric Entry Fields for Precise Integers
• 20. Don't Use a Drop-Down Menu If You Only Have a Few Options
• 21. Allow Users to Undo Destructive Actions
• 22. Optimise your interface for mobile
• 23. Use Infinite Scroll for Feed–Style Content Only
• 24. If Your Content Has a Beginning, Middle and End, Use Pagination
• 25. Allow Users to Accept or Reject Cookies with One Click
• 26. Help users understand their next steps from Empty States
• 27. Make Getting Started Tips Easily Dismissable
• 28. When a User Refreshes a Feed, Move Them to the Last Unread Item
• 29. Don't Hide Items Away in a Hamburger Menu
• 30. Make Your Links Look Like Links
• 31. Split Menu Items Down Into Subsections, so Users Don’t Have to Remember Large Lists
• 32. Categorize Settings in an Accessible Way
• 33. Repeat Menu Items in the Footer or Lower Down in the View
• 34. Use Consistent Icons Across the Product
• 35. Don't Use Obsolete Icons
• 36. Don’t Try to Depict a New Idea with an Existing Icon
• 37. Never Use Text on Icons
• 38. Always Give Icons a Text Label
• 39. Use Device-Native Input Features Where Possible
• 40. Streamline Creating and Entering Passwords
• 41. Always Allow the User to Paste into Password Fields
• 42. Don't Attempt to Validate Email Addresses
• 43. Respect Users’ Time and Effort in Your Forms
• 44. Pick a Sensible Size for Multiline Input Fields
• 45. Use Animation with Care in User Interfaces
• 46. Use the Same Date Picker Controls Consistently
• 47. Pre-Fill the Username in “Forgot Password” Fields
• 48. Make Your Input Systems Case-Insensitive
• 49. Chatbots Are Usually a Bad Idea
• 50. If Your Forms Are Good, Your Product Is Good
• 51. Validate Data Entry as Soon as Possible
• 52. If the Form Fails Validation, Show the User Which Field Needs Their Attention
• 53. Users Don’t Know (and Don’t Care) About Your Data Formats
• 54. Pick the Right Control for the Job
• 55. Allow Users to Enter Phone Numbers However They Wish
• 56. Use Dropdowns Sensibly for Date Entry
• 57. Capture the Bare Minimum When Requesting Payment Card Details
• 58. Make it Easy for Users to Enter Postal or ZIP Codes
• 59. Don't Add Decimal Places to Currency Input
• 60. Make It Painless for the User to Add Images
• 61. Use a “Linear” Progress Bar If a Task Will Take a Determinate Amount of Time
• 62. Show a Numeric Progress Indicator on the Progress Bar
• 63. Show a “Spinner” If the Task Will Take an Indeterminate Amount of Time
• 64. Contrast Ratios Are Your Friends
• 65. If You Must Use “Flat Design” Then Add Some Visual Affordances to Controls
• 66. Avoid Ambiguous Symbols
• 67. Make Links Make Sense Out of Context
• 68. Add Skip to Content Links Above the Header and Navigation
• 69. Never Use Color Alone to Convey Information
• 70. If You Turn off Device Zoom with a Meta Tag, You’re Evil
• 71. Give Navigation Elements a Logical Tab Order
• 72. Write Clear Labels for Controls
• 73. Make Tappable Areas Finger-Sized
• 74. Let Users Turn off Specific Notifications
• 75. Each Aspect of a User’s Journey Should Have a Beginning and End
• 76. The User Should Always Know What Stage They Are at in Any Given Journey
• 77. Use Breadcrumb Navigation
• 78. Users Rarely Care About Your Company
• 79. Follow the Standard E-Commerce Pattern
• 80. Show an Indicator If the User’s Work Is Unsaved
• 81. Let Users Give Feedback, but Don’t Hassle Them
• 82. Don't Use a Vanity Splash Screen
• 83. Make Your Favicon Distinctive
• 84. Add a “Create From Existing” Flow
• 85. Make it Easy for Users to Pay You
• 86. Give Users the Ability to Filter Search Results
• 87. Your Users Probably Don’t Understand the Filesystem
• 88. Show, Don't Tell
• 89. Be Consistent with Terminology
• 90. Use “Sign In” and “Sign Out”, Not “Log In” and “Log Out”
• 91. Make It Clear to Users If They’re Joining or Signing In
• 92. Standardize the Password Reset Experience
• 93. Write Like a Human Being
• 94. Choose Active Verbs over Passive
• 95. Search Results Pages Should Show the Most Relevant Result at the Top of the Page
• 96. Pick Good Defaults
• 97. Only Use Modal Views for Blocking Actions
• 98. Give Users The Experience They Expect
• 99. Decide Whether an Interaction Should Be Obvious, Easy, or Possible
• 100. “Does It Work on Mobile?” Is Obsolete
• 101. Don’t Join the Dark Side